PRCAI launches #ItStartsWithYou campaign to combat covid-19
As the country battles through the second wave of the Covid-19 pandemic, the Public Relations Consultants Association of India (PRCAI) launches the ‘#ItStartsWithYou’ campaign to highlight the importance of being responsible and collectively fighting against Covid-19. Taking simple measures of social distancing, masking up, and staying indoors at a time like this, can go a long way in controlling the spread of the virus. The second wave has made it necessary to revisit and reapply Covid management strategies and strictly follow guidelines.
Stressing on the fact that it important for all Indians to come together to fight the pandemic, PRCAI also welcomes the Government of India’s announcement to open the vaccine to all age groups above 18 years. This step will play a fundamental role in controlling the spread of the virus.
Sharing his thoughts on the initiative, Atul Sharma, President, PRCAI, elaborates, “We’ve been hit with the second wave, just as we were beginning to see the light at the end of the tunnel. Nonetheless, this means staying the course and continuing our fight against Covid with renewed gusto. With the #ItStartsWithYou initiative, we at PRCAI want to encourage every citizen to fight the good fight. If we each abide by the Covid-19 norms, that itself is a step towards ushering in normalcy. The government has taken a positive step and we need to do our bit by following the protocols and getting vaccinated to end this together.”
The #ItStartsWithYou campaign aims to spread awareness through personalized and simple messages around being responsible for yourself and the surroundings, taking protocols seriously, and encouraging vaccination. The campaign is being supported by several media houses and PR and Communication groups from India.
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