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Publicis Groupe Acquires Alliance Data’s Epsilon

This acquisition will accelerate the implementation of Publicis’ strategy to become the preferred transformation partner for its clients.

Publicis Groupe has entered into an agreement with Alliance Data Systems Corporation under which Publicis Groupe will acquire Alliance Data’s Epsilon business for a net purchase price of $3.95 billion after tax step-up (total cash consideration of $4.40bn) and build a strategic partnership with Alliance Data remaining business.

This acquisition will accelerate the implementation of Publicis’ strategy to become the preferred transformation partner for its clients.

The Directoire (Management Board) and the Conseil de Surveillance (Supervisory Board) of Publicis Groupe have unanimously approved this transaction considering it a one-time opportunity to seize, given the evolution of the industry and the implying transformation of marketing solutions.

The transaction is subject to customary approvals and is expected to close in the third quarter 2019.