PubMatic promotes Sudipto Das to VP Advertiser Solutions APAC
Company also announces Amit Yadav as Country Manager, South Asia and Marcus Pousette as Country Manager SEA and GCK
PubMatic, has announced the promotion of Sudipto Das to the position of VP Advertiser Solutions, APAC, as part of a plan to drive further growth across APAC.
The company said Das, who has been with PubMatic in India for five years, will move to Singapore with his family as soon as travel restrictions are lifted. Das was formerly Regional Director, South Asia and SEA, for PubMatic and is based in Delhi currently.
“Sudipto has had great success in building the South Asia business over the past five years and most recently also took charge of the Southeast Asia business and driven growth in this region as well,” said Jason Barnes, Chief Revenue Officer, PubMatic APAC. “He has been especially adept at forging close relationships with agencies, and as a result, has closed many agency trading deals and SPO (supply path optimization) partnerships over the years.”
Barnes added that Das will continue to focus on relationships with major agency holding groups, and assist in the implementation of new supply path optimisation deals that aim to increase control and provide better insight into programmatic ad campaigns.
Das has a long track record in digital advertising, having worked previously for NDTV where he was head of video strategy and monetisation, while he has also worked for LinkedIn, Yahoo! and Zee Telefilms.
The company also said Amit Yadav, previously Director of Advertiser Solutions, South Asia, has been promoted to Country Manager, South Asia. Yadav has been with PubMatic since 2016, and has worked closely with agency holding groups, DSP’s, and publishers in the Indian market.
“I’m excited for the next chapter of my career with PubMatic as publishers in India and South Asia are increasingly investing in programmatic ad technology to boost revenue from their web properties,” Yadav said. “Programmatic advertising is maturing in this region, and I look forward to being part of the evolution.”
In addition, Singapore-basedMarcus Pousette, who previously ran GCK (Greater China and Korea) and publisher sales for SEA, will now take full responsibility for the SEA region as Country Manager, Southeast Asia and GCK (Greater China and Korea). Pousette joined PubMatic in Europe five years ago.