Reckitt Benckiser India Awards its Media Business to dentsu X
dentsu X India has won this mandate versus IPG, the incumbent agency group. The business will shift effective from 1st January 2020.
Reckitt Benckiser is one of the main FMCG organizations worldwide. The Rs 500 crore account was being taken care of by Initiative of IPG from December 2013 as its media partner on the back of a worldwide media review. From that point forward, IPG had effectively held RB’ media mandate, regardless of yearly pitches.
When asked, Divya Karani, Chief Executive Officer, dentsu X, confirmed, “Yes, we have won the Reckitt Benckiser India mandate. It is an absolute privilege to partner with such a strong, purpose-driven brand. More so, since our values deeply resonate with theirs. We look forward to a productive and enduring partnership with RB.”
dentsu X India comprises of three agencies; dX-matrix, dX-cubic and dX-palette. It aims to deliver experiences which involve, engage, entertain, inform, deliver real value and ultimately forge a deep partnership between the brands and consumers.
