ScoopWhoop collaborates with Tinder to inspire people to start dating again in the new normal
Timeline – 2 Dec to 28 Dec
Brand Introduction – Tinder- Tinder is an online dating app that allows users to anonymously swipe to like or dislike other profiles based on their photos, a small bio, and common interests.
Campaign Summary – ScoopWhoop and Tinder paired influencers to start something epic irrespective of the challenges, living in the new normal and following social distancing norms, and they came up with some interesting creative dating hacks. While being true to Tinder’s #InOurOwnWay, all three dates were designed to give the audience a new perspective in terms of dating in 2020 and the natural course of conversation and chemistry between the influencers helped us deliver the message we were aiming for.
Problem Statement/ Objective –
1) To inspire people to start dating again & finding new hacks to date irrespective of lockdown and living in the new normal
2) Create awareness about their campaign #InOurOwnWay
Brief – Dating in the new normal can be challenging, while following all the norms, you also must ensure that the date is fun and new. Tinder wanted to showcase how dating can be fun again.
Challenges–
1) Shooting during covid times was a challenge as there were a lot of necessary actions and steps that had to be taken into account before proceeding with the shoot and also making sure that the crew was safe.
2)Ensuring the paired up influencers have chemistry for the video so the date doesn’t look forced and we are able to capture the natural course of conversation
Highlights/ Results – 132% of the target video views achieved awareness; 175% of the target video reach were achieved; 5.3M Delivered Views; 1.1 M story reach