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Shyam Steel appoints Rediffusion as their Creative AoR

In a recent announcement, Shyam Steel has appointed Rediffusion as their creative agency. The account was won post a multi-agency pitch.

Govind Beriwal, director, Shyam Steel, says in a press release, “When we started looking for a creative agency, we were looking for two things: a strong creative potential and sound strategic counsel. Reason for choosing Rediffusion, as Shyam Steel’s creative agency is that they are not only skilled and passionate in helping create great campaigns and build strong brands, but importantly, are also proficient at helping businesses grow. Innovative thinking across the marketing spectrum was our prime requirement and we found Rediffusion match our brief very well.”

Navonil Chatterjee, joint president, and chief strategy officer, Rediffusion, says in a press release, “Kolkata is an important market for Rediffusion and we have a crack team there. I am looking forward to some great, market-moving work on Shyam Steel, work that matches the client’s ambitions on the brand.”

Piyash Ghosh and Nilanjan Dasgupta– executive creative director and executive vice president, Rediffusion, say in a press release, “Shyam Steel has an extensive advertising plan for the future. As an agency, we are delighted to partner them in their progress.”