SKINN by Titan Perfumes Celebrates Valentine’s Day With a New Take On Love
SKINN by Titan announces the launch of its digital content film “It’s a date”, which is a new take on the ‘expression of love’. Conceived by Ogilvy Bangalore and brought to life by The Timeliners, “It’s A Date” is a story of love – not limited to romance between couples, but also the affection for people who are important to you.
When the film begins one would assume that the protagonists are a live-in couple and soon after, it is perceived that the male lead is about to propose. Only later they would realize that the gift was an expression of platonic love towards his flatmate and that his date is with another male friend. The film normalizes a lot of things which are usually not conventional. At one end it showcases the chemistry between two friends while rejoicing emotion of friendship between a guy and a girl who are sharing an apartment together. On the other end, it celebrates same-sex relationships.
Mr. Ankit Kasliwal, Marketing Head, Fragrances, Titan Company Limited says “There are often many things which remain unsaid in a relationship & even when you want to say sometime the words aren’t just enough to convey a gamut of emotions. Gifting a SKINN perfume is a very warm, thoughtful & personal gesture which the protagonist does in the film to convey his feelings to his flatmate. The film is a progressive take by the brand to not limit love to certain boxes and boundaries.”
Mr. Rahul Sarangi, Global Head – Content and Business, The Viral Fever says “Youth today have strong opinions, preferences and feelings that they don’t hold back. With changing trends, SKINN by Titan has struck the right chord and has taken a great route to bring to life the openness of today’s time. We are delighted on this partnership with them for ‘It’s a date’ and our aim is to ensure that the thought reaches far and wide as well as to the right audience.”
Mr. Kishan Kumar, Vice President, Wavemaker says: “SKINN, as the brand signifies, wanted to take a contemporary approach on this Valentine’s Day. We believed the best way would be to strike a powerful communication which personifies SKINN as an enabler of love and friendships. So instead of building the usual pressure of finding a date, the team along with Ogilvy and The Timeliners co-created ‘It’s A Date’ – a heartwarming story of modern love.”
SKINN has a range of perfume gift packs, ideal for occasions like Valentine’s Day. Through this campaign the brand wants people to realize that not all gifts are alike and SKINN perfumes are thoughtful and when you can’t find the words to express your emotions, SKINN by Titan reminds you that it’s #BestSaidWithSkinn.
The brand is also running a 360-degree campaign and a contest where consumers can share their Valentine’s day emotions on brand’s Instagram and Facebook handle, the selected winner would get a chance to win gift hampers.