Starcom India gains top position in RECMA New Business Balance Report 2021
Starcom India, part of Publicis Groupe India announces that it has ranked #1 in new business in RECMA’s New ‘Business Balance Report for 2021.’
According to the report, the agency has gained the top position in competitive pitch wins across Consumer Products (CPG), New-Age, and App Economy which includes clients in Auto, D2C, FinTech, E-commerce, Gaming and more.
The Human Experience (HX) agency has also ranked high in its profile classification with significant 14-point growth over the last period. This has been assessed on multiple parameters based on vitality (competitive pitches and momentum) and structure (resources and client profile).
Rathi Gangappa, Chief Executive Officer, Starcom India, shares, “It is an honour to be recognised as the number #1 media agency in new business wins, in the prestigious RECMA Report 2021. Starcom’s strong consumer understanding, data-led insights with integrated talent, focus on efficiency using competitive pricing and flawless activation has led to us emerging in the top position. We will continue our strong growth trajectory, through very human, personalized brand experiences at scale and market-leading work.”
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