programmatic

Programmatic Buying is all about how we use data more efficiently to reach a target audience
The Programmatic Supply Chain Isn’t One Size Fits All
Criteo Launches First-ever Supply-side Platform Built for Commerce
Good Creator Co introduces Smart Campaigns, the first-of-its-kind programmatic approach to Influencer Marketing
Navigating the privacy-first programmatic landscape: trends and opportunities
The Rise of Programmatic Out-of-Home Advertising (pOOH): Leveraging Real-Time Data for Targeted Advertising
New study finds programmatic in-app advertising helps drive brand affinity and customer engagement in APAC
Airtel Ads and PubMatic partner to deliver cookieless advertising for programmatic buyers
Performance with Programmatic: How programmatic is leading to enhanced performance for brands
Simplicity and transparency for media buyers; getting to grips with supply path optimization