This Diwali, Swiggy and Dentsu Webchutney say “Diwali mein kisi ko khaali haath wapas nahi bhejte”
Swiggy, India’s largest food delivery platform effortlessly sparks a new conversation this Diwali with a heart-warming film. Based on the deep-rooted tradition of “Diwali mein kisi ko khaali haath wapas nahi bhejte”, it traces a day in the life of a little boy who learns the value of ‘giving back’ while distributing sweets in his society on Diwali. Through his eyes, we see the tradition for what it really is – a gesture meant to be extended to anyone and everyone. The little boy drives this value through a heartening gesture of offering sweets to a Swiggy delivery partner when the latter comes home to deliver their order.
Ashish Lingamneni, AVP-Marketing, Swiggy said, “Sab ke saath Diwali is a concept that helps us add meaning to everyday relationships between consumers and our delivery partners. Diwali, a festival of giving and togetherness, became the perfect time to start that conversation. Millions of Indians interact with Swiggy’s delivery partners, what better occasion than this to make these interactions more meaningful”
Commenting on the film, Prashant Gopalakrishnan, Senior Vice President – Client Services, Dentsu Webchutney said, “No visitor goes home empty handed on Diwali. A visit from a delivery partner needn’t be any different. The cultural insight of this tradition became the perfect tool to convey our message.”
The film is conceptualized and produced by Dentsu Webchutney in association with Frog Pond Productions, directed by Sandeep Yadav starring Pallas Prajapati.