Thrive Global India Launches Its Editorial Campaign – ‘Believe’

Thrive Global India, the behavior change media and technology company, launched its editorial campaign “Believe”, which will tell extraordinary stories of finding and nurturing belief in situations that, at the outset, appear bleak. This was kickstarted by an honest conversation between Thrive’s Founder and CEO Arianna Huffington and actor Sonam K Ahuja.

At JW Marriott in Mumbai, the evening began with an insightful panel discussion where bestselling author Amish and award-winning filmmaker Ashwiny Iyer Tiwari discussed the role of ancient wisdom in their lives and the importance of inner voice and self-confidence in battling life’s challenges. Amish warned against the problem of multitasking and doing anything in excess. “We can’t juggle all the balls,” he said, “we have to prioritise what’s important in life.” Ashwini Iyer Tiwari spoke about the various roles’ women perform in their lives, the ensuing guilt, and the importance of taking time off for themselves.

After the discussion, Arianna Huffington and Sonam K Ahuja transfixed the audience with a riveting discussion about rejection, staying authentic and centred. As Sonam K Ahuja said, “As an artist, there is always a fear of judgement. Everything you put out there has to be validated and the only way to navigate it is by having an incredible amount of self-belief.”

‘Believe’ is a pressing and heartfelt initiative by Thrive Global India in a polarised world that is in need of “belief”. The campaign is focussed on embracing resilience, self-belief, drawing inner strength to fight challenges, and allowing hope to preside over the negativity in the world.

One such story of belief is of Niranjan Mukundan, India’s leading para-swimmer, who was born with Spina bifida, but the disability was no barrier for the athlete who would wade tough waters to become a Junior World Champion. Multiple such stories of self-belief and resilience will be featured on the Thrive Global India’s media platform in a dedicated section on www.thriveglobal.in.

On the launch of the campaign, Arianna Huffington said, “I am extremely delighted to announce the launch of the Believe Series. The campaign aims towards encouraging reflection and contemplation. The stories of self-belief and hope are exceptionally moving. These stories imbibe the message of always believing in yourself and with that you can said conquer the unknown.”