Trackier witnesses rapid growth post-covid

With the Gaming and EdTech sectors fuelling a post-COVID digital advertising surge, Performance Marketing Solutions provider Trackier has registered a 100 percent jump in revenue over last year, adding 150 new clients to its customer list.

The startup offers customizable performance marketing software that enables users to optimize their marketing and advertising campaigns by automating a series of tracking and measurement processes. Trackier’s platform helps businesses manage their affiliate marketing, optimize their campaign performance and protect them from affiliate frauds.

With the COVID 19 pandemic giving the industry a major digital push, companies are today spending more than ever before on digital media. The resultant surge in online advertising has also significantly upped the demand for smart performance marketing solutions to enable a more targeted and personalized performance marketing approach. In this scenario, Trackier’s highly customizable offerings, real-time tracking of performance metrics, and provision of multiple AdTech solutions on one platform have made it a preferred choice for Ad Networks, Ad Agencies, and Advertisers.

“Our constant efforts to provide the industry with one of the best ad-tech solutions have paid off handsomely in the post-COVID environment. As organizations increase their digital ad spends manifold, they are seeking smarter and more effective performance marketing solutions to guide their advertising strategies. There has been a consistent and steep growth in demand from the AdTech industry for our services, with Gaming and EdTech sectors leading the surge. At Trackier we have witnessed stupendous growth in the post COVID economy with our revenue more than doubling from USD 2 million in FY 19-20 to USD 5 million in FY 20-21,” shares Udit Verma, CMO, Co-founder of Trackier.

The Ad Tech Industry and Ad Networks have particularly shown an increasing penchant towards adopting more advanced features in performance marketing as the industry calls for solutions curated for the evolving needs of the time. Trackier has leveraged the benefits of this demand surge to the fullest.

“Increasingly, advertisers are realizing the need for a more customized approach that achieves better audience segmentation and targeting. Apart from its smart features, automated functionalities, and fraud detection mechanism, Trackier’s solutions have attracted the industry for their quality and scalability. Our solutions not only help marketers optimize their campaigns but also protects them from affiliate fraud. Moreover, our conversion-based pricing model rather than a click-based one gives our clients better ROI and value for money. With new digital-based sectors such as gaming, EdTech and e-commerce booming, Trackier was able to grab some of the biggest players in the Ad-Tech industry over last year, onboarding over 150 new clients. The customer growth rate for us has been over 70% YoY,” comments Faizan Ayubi, CEO, Co-founder of Trackier.

Boosted by the rising demand for its specialized offerings, Trackier notifies that it is now prepping to launch a series of new services for its increasing number of clients, including Mobile Marketing and Partnership Marketing solutions on its smart platform.

Disclaimer: Information mentioned here has not been verified or endorsed by Agency Reporter and is in accordance with the press release shared by the company or their appointed representatives.