Prior experience of OTT categories not mandatory but would be a bonus
2 years of campaign configuration and management experience on Google Adwords and Facebook Business Manager
Understanding and experience of content marketing on Digital
Drive user acquisition through digital channels
Monitor performance of each digital platforms; identify and implement opportunities for improvement
Optimize results for campaigns by working with creative team on A/B testing content
Advanced knowledge of Digital ecosystem
Possess a sound understanding of Programmatic planning and buying Knowledge of Analytics and Planning tools. comScore, App Annie, AppsFlyer. Google Analytics and Apps Flyer experience is mandatory but in addition some exposure to other Analytics tools like Adobe Omniture etc. would be great.
Should be aware of adserving technologies
Deep knowledge and experience with multiple communication channels and their role in digital marketing
Proven ability to think logically, with a balanced analytical and creative approach
Ability to present data visually (experience of pivot tables and graphs) (desirable)
SPOC for managing the relationship with Digital Agency, Google, Facebook and other external partners
Research and implement new channels and technologies that are relevant for our digital media strategies
Expert proficiency in Excel and comfort in handling large volumes of data in deriving consumer insight. Advanced understanding and experience with Ad Trafficking (DoubleClick specifically a plus) Accountable for the marketing money being invested on performance marketing for India market
