Viacom18 Consumer Products collaborates with Pinkfong to launch Baby Shark merchandise range

In an endeavour to leverage the kids’ cluster beyond television, Viacom18 Consumer Products joins hands with Pinkfong to introduce a magnificent range of Baby Shark merchandise in India, bringing its fans one step closer to the character.

Monopolizing pop culture since 2016, Baby Shark along with family members Mommy Shark, Daddy Shark, Grandma Shark, Grandpa Shark and William have been captivating its young fans with programming stunts, short-form videos and sing-along theatricals. In an attempt to expand the Baby Shark world and attract young viewers between the age group of 0 to 5 years, Viacom18 Consumer Products along with Pinkfong are all set to all-new content around the ultra-viral video, including a consumer products range, reinforcing and re-establishing it as a global franchise.

As a part of the association, the Baby Shark merchandise range will include an array of products ranging from home linens, stationery, toys, apparels, games, fashion accessories, electronic items, and more.

Commenting on the launch of the Baby Shark merchandise, Mahesh Shetty, Head-Network Sales, Viacom18, says, “At Viacom18 Consumer Products, we have been expanding our reach to build a relationship with consumers across multiple touch-points and act as a catalyst to create fandom for iconic characters. Kids across the globe adore Baby Shark, thereby making it a global phenomenon. The addition of Baby Shark to our growing portfolio will further consolidate our position as a leader in the kids category and add depth to our wide consumer products portfolio for kids as we aim to provide our young viewers with an opportunity to interact with their most-adored character beyond television screens.”

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