WATConsult India has launched LinkedIn profile for Panasonic India’s AI-enabled refrigerators

WATConsult India has launched a LinkedIn profile for Panasonic India’s AI-enabled refrigerators under its latest campaign for the brand.

The brand notifies that the refrigerators are ‘Open to Work’ to cater to the growing needs of modern Indian homemakers, the candidate also happens to be a space planner, an expert energy conservationist, and a health enthusiast.

Shirish Agarwal, Head – Brand and Marketing Communication, Panasonic India says, “Like a truly intelligent partner, Panasonic AI refrigerators have been changing the lives of modern Indian consumers, who are constantly shifting between ‘Working From Home’ and ‘Working At Home’, by sensing their lifestyle patterns and translating the same to deliver optimal cooling and power savings. We wanted to connect with the right set of audience, and LinkedIn with its database of over 70 million users, sounded just right for this campaign.”

Speaking on the conceptualization and execution of the campaign, Mayank Khattar, National Creative Director, WATConsult India adds, “An intelligent refrigerator deserves intelligent publicity. In today’s times, when professional networking sites are outstripping social ones, creating a LinkedIn profile for Panasonic refrigerators – and putting it as the worthiest candidate in the market – opened up a big pool of possibilities for us. Moreover, it helped us target the right audience at the right time, and what better than connecting with them on the world’s largest online professional network.”  

“The concept of applying AI in appliances has literally instilled human-like capabilities into a machine. Hence, we thought of actually treating it like one. Panasonic’s LinkedIn profile displays its skills, experience, and features that are bound to impress those who are seeking for an intelligent addition in their home or office,” shares the CEO of WATConsult India, Heeru Dingra.

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The campaign has touched the pulse of modern homemakers. It has not only garnered over 1 million impressions but has also engaged thousands of professionals in a short span of just 30 days, the brand further notifies.

Disclaimer: Information mentioned here has not been verified or endorsed by Agency Reporter and is in accordance with the press release shared by the company or their appointed representatives.