White Square International Festival of Creativity unveils the jury lineup for its 2024 edition

White Square International Festival of Creativity, recognized in the professional community around the world, has announced the jury. In 2024, White Square Festival entries will be evaluated by six international jury line-ups, represented by the brightest personalities from more than 45 countries, shaping the modern model of marketing communications, winners of numerous awards in the field of creativity and efficiency, as well as experienced jury members of leading international festivals. The jury line-ups, formed according to the personal competencies of the jurors, will evaluate Creative, Branding, Marketing Services, Marketing Effectiveness, Media, Digital, Craft, Mass Media Contests – a total of 243 nominations that cover the entire spectrum of the marketing, communications, branding and creative industry.

CREATIVE JURY will evaluate entries in the CREATIVE contest: 69 nominations in Film, Print, Radio & Audio, Outdoor, Integrated, Branded Content & Entertainment, Creative Use of Media, as well as in the new Film. Sectors, Print. Sectors, Outdoor. Sectors.

MARKETING & DIGITAL JURY will evaluate entries in MARKETING EFFECTIVENESS, MARKETING SERVICES, DIGITAL contests: Marketing Effectiveness, Brand Experience & Activation, PR, Direct, Campaigns: Sectors, Innovations, Digital, Mobile, Social & Influencer, Creative Data, as well as the new Creativity Driven Transformation.

BRANDING JURY will evaluate projects in the BRANDING contest: 22 nominations in the Communication Design, Packaging Design, Digital & Interactive Design, Product Design and Brand Environment Design categories.

CRAFT JURY will evaluate entries in the CRAFT contest: Film Craft, Print & Outdoor Craft, and Excellence in Radio & Audio.

MEDIA JURY will evaluate projects in 22 nominations in three categories: Channels, Excellence in Media and Media Campaign.

MASS MEDIA JURY, represented by founders and editors-in-chief of specialized media in the sphere of marketing and advertising from different countries, will evaluate entries in 35 nominations of Communication, Digital & Mobile, Reach, Integrated Campaigns, Change for Good. Brands, Change for Good. Non-profit, Charity, Government.

The high level of judging, professional competence and impartiality in the evaluation of entries are one of the strongest aspects of the White Square Festival. The main criteria for evaluation of entries are the creative idea and its realization. In some efficiency nominations, one of the key indicators is the effectiveness of creative solutions. The evaluation of entries is held online in two stages: at the first stage the jury members independently evaluate the entries, forming a longlist, and at the second stage there is an online jury session with discussion of the entries, awarding shortlists and Festival awards.

Call for entries is open online until May 3. For more details about the nominations, jury evaluation criteria and technical requirements to the entries, please check the Entry Kit on the White Square Festival website.

White Square, promoting creativity, highly values fresh ideas and people in the advertising and creative industry, shares the principles of socially responsible marketing, peacefulness and defends universal human values. White Square Festival awards are prestigious for agencies all over the world. Participants receive professional evaluation by the international jury, inspiration for development in the creative industry, and the winners are published in numerous industry media in different countries, which promotes agencies and the best ideas in the international creative community.

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