7 Compelling Reasons Why Businesses Need a Chatbot

For most businesses, a chatbot eases the pain a company faces while managing and engaging customers. The basic function of a chatbot includes scaling and supporting business teams, to ensure an even better customer experience. It could also live in any major chat applications like Facebook Messenger, Slack, Telegram, Text Messages, etc.

In a recent survey titled ‘State of Conversational Marketing’, presented by Drift and Clearbit, it was found that nearly 89% of customers prefer using instant messaging to communicate with businesses and 66% of shoppers prefer messaging over any other communication channel.

With customer engagement increasing quite evidently with these chatbots, the ease in the process of research, purchase, and interaction witness a rise too. As these newer Artificial Intelligence advancements emerge, these conversational experiences provide a real-time way for customers to interact with their favorite brands and businesses, without having them to wait for long hours to speak with a representative.

With plenty of benefits that this new technology reaps, here are 7 convincing reasons why your businesses need it right away. Thank me later!

1. To scale up operations

Unlike the limitations of a human representative, chatbots do not suffer any limitations. While live agents can handle only 2-3 conversations at a time, chatbots do not have an upper limit to operate. With the help of these, your businesses can find solutions to the human task force, along with getting a boost while entering new markets.

2. Helpful if you receive plenty of customer queries

Chatbots tend to load off your customer support team’s work when your business receives a lot of queries. They can be used as the first point of contact, filter calls from customers and direct them to human agents as per the need. No matter what time of the day, your queries will be answered immediately.

3. To differentiate between identical products/ services

If your business sells identical or near substitute goods/ services, customers may need help in selecting the right one. Chatbots are a great way to assist and advise them to buy the one they are looking for.

Other than this, it is a great alternate sales channel. Because a chatbot is active 24×7, they can be helpful in selling your products at any time of the day. With influx of ecommerce websites, people turn up to the internet for most of their needs. So, along with suggesting options to you customer, they can remember each one’s answer and tailor responses accordingly. Hence, a personal level of service.

4. If your TG is mostly millennials

The millennials and Gen Z are looked upon as technologically active and impulsive buyers. They put in a lot of effort to inquire and compare products before buying. Also, they prefer live chat over long phone calls. So, if you offer products for this generation, introducing chatbots in your customer service will be a prudent investment.

5. If you market content through online channels

The more you interact with customers online, more are the chances of getting business from them. And while using online communication channels, chatbots can be helpful in simplifying your tasks.

6. Recommended for an interactive marketing

Chatbots do not present a passive user experience like in case of apps and websites. They can be used for a highly interactive media campaign.

According to Global Web Index statistics, it is said that 75% of internet users are adopting one or more messenger platforms. So, by creating a chatbot on platforms like Facebook, Snapchat, WeChat, etc., it can drive you more reach and traction.

7. To drive up organizational efficiency

If you are looking to cut down your resources, introducing a chatbot in your business can be a lucrative option. This will help you burn less resources in the backend support. An automated solution is far better than employing people for mundane and repetitive tasks.

Also, humans are bound to change of emotions. Chatbots on the other hand are governed by rules. They will treat the customer in a better manner, in case he uses foul or rough language.

Concluding Thoughts

Automation technology is all over the place. With each of these advancements, we are moving closer to a digital future. Industry experts are unanimous in their opinion that the chatbot technology is still in its infancy.

But one thing is for sure, chatbots are here to stay and this is only the beginning of a new wave altogether. They are going to impact the businesses in more than one way, hopefully all positive.

After all, how great it is to see someone ease your pain by helping you out 24×7 and sharing your work load. That are chatbots for you!