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Unveiling winners of India’s first-ever Connected TV Advertising Awards

Unveiling winners of India’s first-ever Connected TV Advertising Awards

Amidst the vibrant atmosphere of the Delhi edition of season II of Connected TV Asia Symposium, a groundbreaking event unfolded- India’s first-ever Connected TV Advertising Awards. Organized to recognize excellence and innovation in the rapidly evolving realm of connected TV advertising, this ceremony marked a significant milestone in the industry.

Hosted by Agency Reporter at the Courtyard by Marriott in Gurugram on February 9th 2024, the Connected TV Asia Symposium and Awards were presented by Jio Cinema, powered by mediasmart, and in association with Lemma and MiQ.

Against the backdrop of the symposium, industry leaders, advertisers, agencies, and tech innovators gathered to showcase their achievements and exchange insights on the latest trends and strategies shaping the connected TV advertising ecosystem.

The purpose of the awards was not only to honour exemplary work but also to inspire and motivate industry stakeholders to push the boundaries of creativity and innovation in connected TV advertising. By shining a spotlight on the best practices and success stories in this domain, the awards sought to foster a culture of excellence and drive continuous improvement and growth.

Through a rigorous evaluation process, the winners were selected based on criteria such as creativity, effectiveness, innovation, and impact. The diverse range of categories, including Best FAST Channel, Best Measurement Tool, Best Connected TV Campaign – Creative, Best Connected TV Campaign – Awareness & Reach, Best Upcoming Connected TV Platform, and Best Connected TV AdTech, Connected TV Advertiser of the Year, Connected TV Thought Leader of the Year, reflected the multifaceted nature of connected TV advertising and the various dimensions of success in this space.

Brands, agencies, and platforms showcased their best campaigns, adtech solutions, and upcoming platforms, making it a comprehensive showcase of the CTV ecosystem.

For the first time, accolades were bestowed upon exceptional achievements in connected TV advertising, bringing well-deserved recognition to the forefront.

Among the winners were:

1. BEST FAST CHANNEL- Aaj Tak

2. BEST MEASUREMENT TOOL- DoubleVerify

3. BEST CONNECTED TV CAMPAIGN- CREATIVE

Gold- mediasmart (an Affle Company) for Levi’s, with OMD India as the agency

Silver- Interactive Avenues for Spotify India

Silver- Aaj Tak for Kent RO

Bronze- Frodoh for Lenskart, with Starcom India as the agency

4. BEST CONNECTED TV CAMPAIGN- AWARENESS & REACH

Gold- MiQ for JBL (Harman India), with Havas Media as the agency

Silver- mediasmart (an Affle Company) for Ethnix by Raymond, with Madison Media as the agency

Bronze- Interactive Avenues for Kohler India, partnered with Samsung Ads

5. BEST UPCOMING CONNECTED TV PLATFORM

Gold- Teads India

Silver- Frodoh

Bronze- DistroScale

6. BEST CONNECTED TV ADTECH

Gold- mediasmart (an Affle Company)

Silver- MiQ for Zee5

Bronze- Xapads for Neom

Bronze- Amnet (Dentsu) for Bosch, partnered with Samsung Ads

7. ADVERTISING PARTNER OF THE YEAR

Gold- Xapads for Neom


Silver- DistroScale

Bronze- DoubleVerify

8. CONNECTED TV ADVERTISER OF THE YEAR

Winners- Spotify India, JBL (Harman India), Kohler India, and Nestlé India

Spotify India Team


JBL (Harman India) & Havas Media Team

Kohler India Team

Nestlé India Team

9. CONNECTED TV THOUGHT LEADER OF THE YEAR

Winners- Nikhil Kumar, Siddharth Dabhade, Prabhvir Sahmey

Nikhil Kumar’s Team

Siddharth Dabhade

Prabhvir Sahmey

Congratulations to all the winners for their outstanding achievements and contributions to the connected TV advertising landscape! Your dedication and creativity continue to shape the future of advertising, inspiring us all.

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