Wobb aided with the facilitation of influencer management for the convocation ceremony of HDFC’s #BounceBack campaign
Wobb recently aided the facilitation of the influencer management for a virtual convocation ceremony in Metaverse to celebrate the resilience of students who have dealt with several challenges during Covid-19.
The outbreak of the COVID-19 had brought the world to its knees. With classes stalled and examinations postponed/canceled, the grade 12 students are considered the worst affected and have even been written off as the COVID batch. As an extension to HDFC’s BounceBack campaign, Wobb helped with roping in the right influencers for this immersive event to honor the students, teachers and family members who bounced back from the exacerbating impact of the pandemic that took a toll on their financial, mental and emotional health.
The virtual convocation ceremony was hosted by highly influential speakers and industry leaders. The key speakers of the event include Vibha Padalkar, Managing Director & CEO, HDFC Life, Sunil Chhetri, Captain of the Indian National Football team and Swati Bhargava, Co-Founder CashKaro&EarnKaro.
Delighted with the success of the event, Ishan Jindal, Founder & CEO of Wobb says, “Graduating in an uncertain time reflects the true potential and resilience of students. Apart from excelling in academics, the students havelearned lessons that a textbook could not have taught them. That’s why we have honoured the commendable spirit, hard work and efforts of the students in an immersive world.”
“The complete phase of the COVID-19 pandemic has been emotionally draining for students. Adapting to online learning models, not meeting classmates in person tested their inner strength with several other financial and emotional challenges. In addition to students, we leveraged the opportunity to acknowledge the efforts of parents and teachers who supported and enabled them to succeed,” quote from one of the speakers.
As part of the virtual event, Wobb also conducted an influencer marketing campaign to reach out to students. The company enrolled popular influencers including Chahat Tewani who achieved more than 17k impressions with over 16k reach, Ayan Zubair achieving 2,41,490 impressions on his video post, Varun Budhadev with close to 16k impressions and many others.
The event was attended by students who have succeeded in grade 12,students experienced the world of Metaverse.
Being a new-age influencer hiring platform, Wobb is leaning on advanced technology tools to reach out to Gen Z. Through the virtual convocation ceremony, the platform has offered a completely new experience of Metaverse to students.
Disclaimer: Information mentioned here has not been verified or endorsed by Agency Reporter and is in accordance with the press release shared by the company or their appointed representatives.