ZEE5 Global, Publicis Groupe rank #1 in Google’s nationwide OptiScore Challenge
ZEE5 Global and Publicis Groupe rank #1 in the nationwide OptiScore Challenge undertaken by Google. The competition stretched for over nine weeks and 125+ agencies and advertisers competed in it.
Publicis Groupe receives an 87.31% agency score while ZEE5 Global receives a 97.85% advertiser score, both ranking at the first position in their respective categories.
Google’s OptiScore challenge is an assessment for the top performance of advertiser accounts/campaigns on Google. The OptiScore is an estimate of how well a Google Ads account has been set up and runs to follow best practices to maximize the potential of the platform. The score is shown for active Search, Shopping, and Display campaigns on Google Ads. The optimization score runs anywhere from 0% to 100%, with 100% indicating that the Google Ads account has performed to its fullest potential.
Archana Anand, Chief Business Officer, ZEE5 Global shares, “As a platform targeting South Asian diaspora across the globe, it becomes critical for us to ensure that we drive the most optimal results from our campaigns through bringing in best practices and intensive knowledge. The OptiScore challenge is a great initiative by Google to ensure that the Team had the right incentives to re-look at the accounts and campaigns and eke out more efficiencies and better RoIe. We’ve always been at the forefront when it comes to experiments and optimization techniques, and I hope we continue to drive deeply data-led and ROI driven strategies as we go forward.”
Pallav Jain, Co-CEO, Performics India, says, “It’s a great honor, and we thank Google for this recognition. The win is a testament to the best-in-class strategy, smart planning, and direction, smooth execution, and implementation that we bring for our clients on platforms such as Google. Publicis unlocks strong business growth and new consumer connections for brands in a platform world through one-to-one personalized communications at scale, and our performance in the OptiScore challenge highlights the fact that our work is top-notch in the industry, in line with world-class standards and best practices. We will look to continue our stellar run and help our clients achieve the right business results and market leadership.”
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