upGrad Launches its New TVC- #RahoAmbitious

As a part of the ongoing #RahoAmbitious campaign, upGrad today launched their new TV commercial – 

Directed by Venky Puthran, a game designer-turned-director from Mumbai, the slice of life film narrates a familiar story of how the once first bencher in school, starts getting lost in the long queues of life, as competition intensifies when you moves from school to college to workplace.

upGrad’s #RahoAmbitious campaign, conceptualized by the creative agency Tilt, banks upon retalable situations to connect with its target audience and nudge them to stay ambitious.