Spinz rolls out ‘Scent-sational Flower Garden’ campaign for Durga Puja

Uplifting the celebrations of the grand festival of Durga Puja, Spinz, the personal care brand, from the house of FMCG major CavinKare, unfurled an innovative marketing campaign- Scent-sational Flower Garden. Activated as an Out of Home campaign across three pandals at Badamtala, Naaktala and Deshopriyo Park in Kolkata, the campaign also harbored a social media connection. The initiative aims to offer customers an enriched experience of a real garden and fresh exotic flowers. The conceptualization augments the brand’s recent launch of three new floral scents- Mystic White, Blue Bounce, and Yellow Blossom, in addition to their existing best-selling deodorant, Exotic.

Infused with floral scents and filled with flowers, the unique garden is also curated with a mirror room for a sensorial experience for walk-in customers. In an attempt to further elevate the campaign, the brand has rolled out an exclusive digital contest titled the #Scentsational Spinz Garden contest, where participants can submit entries under the segments of “Best Pose,” “Best Outfit,” “Best Mirror Selfie,” “Best Reel,” and “Best Boomerang” for a chance to win a grand prize.

Commenting on the initiative, Rajat Nanda, Business Head – Personal Care, CavinKare, said, “We wanted to create a unique experience for our consumers to stand out against the hustle of the Durga Puja crowd. Since we have recently launched 3 new floral fragrances – Mystic White, Blue Bounce, and Yellow Blossom in addition to our existing best-seller floral Deo Exotic, the idea of creating an infinite garden of flowers with our signature fragrances was a great way to promote our range. The consumers can walk in these stalls at Badamtala, Naaktala and Deshopriyo Park in Kolkata, get themselves clicked, and participate in our online contests as well.”

Commencing on the eve of Durga Puja, the creative experiential zone will be open for the people of Kolkata till 5th of October 2022, through which the brand aspires to amplify its connect with the people, besides bolstering its foothold in the market notably at a larger scale.

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