Silverpush & PubMatic Launch Global Episode-Level Contextual CTV Segments

Silverpush, the contextual intelligence company, has announced an official partnership with PubMatic, the AI-powered ad tech company focused on digital advertising performance. The partnership will enable advertisers and brands to build episode-level contextual segments, helping them reach viewers in environments where they are more receptive to relevant messaging. The capability is available across PubMatic’s CTV supply, covering 28 of the top 30 global streaming platforms.

The integration is powered by Silverpush’s Contextual Intelligence Engine, which analyses CTV content at the episode level to identify signals such as genre, programme type and brand-safety classifications. The solution works without relying on third-party cookies or user-level data. Advertisers buying inventory through PubMatic can choose from more than 50 pre-built contextual and brand-safety segments, which are applied pre-bid to ensure campaigns appear only in contextually relevant and brand-suitable environments before an impression is served.

For example, a travel brand can target episodes featuring characters planning trips, discussing destinations or preparing for vacations. Silverpush identifies these specific episodes across available CTV inventory, while PubMatic ensures that the brand’s ads are delivered only within those relevant contexts. This allows advertisers to improve contextual relevance while reducing wasted impressions.

Silverpush’s contextual CTV segments span categories including sports, home improvement, beauty, travel and education, among others. The company says the approach has delivered positive results for agencies and brands seeking performance-driven outcomes from their CTV campaigns.

“We partnered with Silverpush and PubMatic to run a contextual CTV campaign for a large educational institution,” said Jay O’Brien, group director at WPP Media. “We found that by using contextual intelligence to target episode-specific CTV content, our CTV campaign delivered one of the highest return on ad spends from the whole campaign, driving more sign-ups than almost every other channel.”

While CTV continues to see rapid adoption among advertisers, episode-level contextual targeting has remained a challenge for buyers. Existing solutions often rely on IP-specific or platform-level segmentation, requiring advertisers to balance scale against targeting precision. The partnership aims to address this gap by enabling episode-level targeting across CTV inventory, combining broader reach with greater contextual relevance.

Silverpush Contextual Segments, powered by PubMatic, give advertisers greater visibility into the inventory and content they are targeting before campaign spend is committed. Through Silverpush Insights, teams can also evaluate which content and contextual strategies are delivering the strongest performance across different publishers.

“We are excited to partner with Silverpush to place brands in front of audiences in the right mindset—and to do it at scale across our entire inventory footprint,” said Nicole Scaglione, VP of CTV/OTT at PubMatic. “Episode-level contextual targeting ensures your message appears alongside content that matches what people are actively choosing to watch across all major streaming platforms. When someone is watching travel-focused content, they’re in a travel mindset, and more receptive and engaged. That relevance, available across our full supply, is what drives real performance. You’re not limited to a single publisher’s catalogue; you can reach engaged audiences everywhere they stream.”

“With 50+ pre-bid segments and endless ways to customise segments based on PubMatic’s supply, we can truly provide the most efficient way to drive real performance from CTV campaigns,” said Jeff Rich, EVP and MD at Silverpush. “We know that context matters more than ever, especially on the biggest screen in the house, and this ensures that every ad shows up only at the most relevant time in front of the most relevant audience.”

According to Silverpush, clients using its contextual CTV segments this year have recorded:

48% higher awareness
22% higher consideration
20% higher conversion
40% lower cost per view
10% higher attention compared with CTV benchmarks, based on Lumen Research data

Silverpush Contextual CTV Segments are now available globally and can be activated directly through PubMatic as well as across leading DSPs.

Disclaimer: Information mentioned here has not been verified or endorsed by Agency Reporter and is in accordance with the press release shared by the company or their appointed representatives.