Adtech

Computer Vision Meets DOOH: How Startups Are Making Billboards Measurable Like Digital
The Hidden Fee Problem: What Percentage of Your Programmatic Budget Actually Reaches Inventory?
Agentic Media Buying Has Arrived in India’s AdTech Scene
The Custom AdTech Renaissance: Why Indian Brands Are Building Their Own Stacks Instead of Renting — 2026 is being called the year of the “Custom AdTech Renaissance”
The Rise of Attention Metrics: Beyond Viewability in Indian Digital Advertising
The Identity Resolution Problem: How Indian AdTech Is Building Alternatives to Cookies
Supply Path Optimization — The AdTech Concept Indian Agencies Are Slowly Waking Up To
Goafest 2026 Day 1: The Industry Came to Reset. The Trophies Rewarded What Already Works
HuellaNXT Brings Creative Intelligence Into Programmatic Advertising
Lemma Launches AI-Powered Platform ‘Integral’ to Turn OOH into a Performance Channel
Header bidding explained simply — and why publishers care so much about it
What India’s Digital Personal Data Protection Act means for adtech platforms
Ad Fraud in India: How Big Is the Problem
First-Party Data Explained
Retail Media vs Traditional Digital Advertising: Where Should Indian Brands Actually Spend in 2026
Affinity Global Brings Brands and Agencies Together in Mumbai Through Its Industry Platform ‘Affinity Connect’
The Google Monopoly is Over: Why Marketing Needs a New Strategy for ‘AI-Facing’ Assets
Channel Factory Deepens India Investment AmidStrong Market Growth and AI Innovation
Lemma Achieves New Scale in Programmatic DOOH Driving Measurable Outcomes from OOH Ad Spends.
CloudTV Launches Connected TV Ads Platform, Partners with Magnite to Unlock Access to CloudTV’s 12+ Million Reach
FEATURED POSTS
Why Transparency Is Becoming the Biggest Competitive Advantage in Connected TV Advertising
Why CTV’s Biggest Problem Isn’t Demand. It’s Proof.
FAST Forward: Why Free Ad-Supported Streaming Television Is India’s Next Big Media Opportunity
Why Indian Advertisers Are Sleeping on Telegram
How a newsroom is building AI-led information retrieval systems
Beyond Pinkwashing: How Brands Can Engage Women Authentically
CTV Is The Centerpiece of India’s TV Revolution in 2026
Celebratory Mobile Wallets & Fintech: Ads That Drive Transactions, Not Installs 
The Invisible Cost of Delayed Feedback in Brand and Digital Agencies (And How to Fix It)
Programmatic Advertising in India 2025: Building brand engagement through Real-Time Bidding
Quiet Influence – Why Visibility Alone Isn’t Enough in Public Relations
Creativity That Converts: Why Strategy-Led Execution Is the New Agency Superpower
Rethinking YouTube Advertising: Strategies for a Fragmented Digital Attention Economy
Connected TV is the new prime time  
Bridging the gender gap in India’s corporate landscape
Programmatic Buying is all about how we use data more efficiently to reach a target audience
Building a competitive edge by adapting to changing consumer preferences
Beyond the Business: Ratan Tata’s PR Influence
Crisis Communication in the digital era: Safeguarding brand reputation
The role of community building in modern marketing strategies