Programmatic advertising has long maintained a dominant position in the adtech industry, and its remarkable surge during the pandemic underscores its growing influence. However, as technology advances, consumer expectations and behaviors evolve, making it increasingly challenging to navigate the fast-changing programmatic landscape.

In response to these shifts, we are excited to present the second edition of the Programmatic Asia Symposium New Delhi 2024, brought to you by The Trade Desk and Lemma. This year’s symposium, themed “Elevating Programmatic Growth with the Open Internet, AI, and Privacy,” will unite industry leaders and professionals to explore the latest trends, challenges, and opportunities in programmatic advertising. Join us as we delve into how AI, privacy, and open ecosystems are shaping the future of programmatic growth.

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Speakers

Agenda

Time	Topics	Description	Speakers
3:00 PM	Guests to Arrive
3:30 PM	Welcome/Opening		Rahul Puri, Founder & Editor, Agency Reporter
3:40 PM	Keynote Address – The Rise of the Open Internet	What is the Open Internet & Why it matters	Tejinder Gill, General Manager, The Trade Desk
3:50-4:15 pm	Panel Discussion 1 – Why will the Open Internet power the future of digital advertising?	Join us for a dynamic session exploring why the Open Internet is set to revolutionize digital advertising. Discover how its principles of accessibility, innovation, and transparency will drive future strategies. Through industry insights and case studies, uncover how the Open Internet fosters competition, enables diverse targeting, and builds trust with audiences.	1. Abhishek Mehta, Head of Marketing, Bagrry’s 2. Gaurav Soni, Head of Media, Perfetti Van Melle 3. Jasmeet Bedi, Head Digital Marketing, Canara HSBC Life Insurance 4. Abbhishek Chadha: EVP, North & East, Interactive Avenues Moderator- Rahul Singh, Director, Business Development, The Trade Desk
4:15 PM	Panel Discussion 2 – Programmatic Evolution 2.0 and AI	Focusing on the shift to modern programmatic advertising on the open internet and navigating the next phase of programmatic evolution reset by AI, India’s programmatic landscape is rapidly evolving. AI revolutionizes programmatic advertising by enhancing targeting, optimization, and personalization. With sophisticated audience segmentation, predictive analytics, dynamic creative optimization, and AI-driven bidding strategies, advertisers can achieve greater targeting precision, improved campaign performance, and increased audience engagement. Join us to explore these cutting-edge trends and learn how to leverage AI in programmatic advertising.	1. Akhil Sethi, Head of Digital Marketing, HARMAN India 2. Chandrahas Shetty, Head of Demand, India, Magnite 3. Anadi Sharma , General Manager, Marketing, Revolt Motors 4. Prashant Nandan, Senior Vice President- APEX INDIA (Digital & Traditional Media), PUBLICIS GROUPE 5. Puravansh Maitreya, Head of Marketing, Lava International Moderator- Archana Aggarwal, Media Consultant, Ex – Airtel
4:40 PM	Panel Discussion 3 – Programmatic Advertising and Measurement in the Omnichannel Landscape	Explore the challenges and opportunities of integrating programmatic advertising into omnichannel strategies, including Connected TV (CTV) and OTT, and retail. Learn strategies for synchronizing messaging and creative elements across channels, and acquire actionable tactics to maximize the impact of programmatic advertising. Discover how data insights can optimize targeting and measurement, and gain insights from case studies and practical examples.	1. Anupam Tripathi, Media Head, Lenskart 2. Nitin Guleria, DGM & Head of Media, Samsung Mobile 3. Mugdha Thareja, Lead – Digital Marketing & Communications, Unicharm 4. Salil Shanker, Regional Head – South Asia, Lemma 5. Avinash Tiwary, Head of Digital – North, Havas Media India Moderator- Prabhvir Sahmey, Senior Director – Ad Sales – India, Samsung Ads
5:05 PM	Panel Discussion 4 (Thought-Leader Panel) – Post cookieless world/Identity – Winning in the Cookieless World with Programmatic Advertising	Explore the evolution of the “cookie” conversation and the challenges of maintaining targeting precision without third-party cookies. Learn about strategies and technologies reshaping programmatic advertising in a cookieless future, including alternative identity solutions like Unified ID 2.0 and consent-based frameworks. Gain insights into navigating the cookieless landscape and future-proofing your programmatic strategies, with a focus on the “Holy Trinity” of advertising/targeting: First-Party Data (FPD), Retail, and Third-Party Data (TPD).	1. Neelima Burra, Chief Strategy Transformation & Marketing Officer, Luminous Power Technologies 2. Karan Grover, Lead Director, Inventory Development, The Trade Desk 3. Tathagat Jena, Head Of Marketing, DTC & Online Biz head – INDIA & APAC HMD GLOBAL (The Home of Nokia Phones) 4. Rajiv Dubey, Senior General Manager, Head Of Media, Dabur  Moderator- Suneil Chawla, Co-founder, Social Beat
5:30 PM	Solo Presentation-Trust & Transparency	Address concerns about transparency and competition in closed ecosystems, and explore the meaning of “trust and transparency” in Asia. Discuss key issues such as brand safety, combating ad fraud, and verifying viewability. Learn how to build transparency and foster collaboration in the Open Internet.	Nachiket Deole, Head of Sales, India, DoubleVerify
5:45 PM	Closing
5:55 PM	Networking & Drinks
7:00 PM	Event Ends

How to attend?

Registration is FREE but mandatory to attend the symposium.

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