Editorial Desk

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The Trade Desk launches Galileo, a new approach for advertiser first-party data activation
DoubleVerify continues leadership in attention metrics, earning MRC accreditation for attention measurement solution
52% said that the time spent on digital has increased compared to the previous year – as per Axis My India January CSI Survey
Mahendra Singh Dhoni launches Garuda Aerospace’s first-ever digital film #KhetonKeKaptan 
Gypsy Moth launched rebranding campaign for Dindigul Thalappakatti
Media & entertainment revenue to grow 12-14% next fiscal
Eggfirst crafts India’s first rural-focussed conclave – Eggfirst Chalo Rural India Conclave
dentsu X launched its latest campaign #FreezerMeMcCainGharMeKarishma for McCain Foods India
Wiggles Christmas campaign #WinterWithWiggles celebrates the joy of giving
Zoo Media  introduces Employee Stock Ownership Plan (ESOP) 
Vavo Digital launches its barter application, ‘Sehaye,’ for Influencers, Brands to connect, execute campaigns
Why Start-ups in India must prioritize and automate Performance Marketing 
Dentsu Programmatic launches Dentsu Curate in India
Yahoo’s Cookieless Identity Solution, Yahoo ConnectID continues to gain strong industry support in APAC
MX Player drops the trailer of business quiz show – Business Baazi
Salesforce research finds marketers optimistic despite headwinds
AirAsia counts down biggest ever free seats sale with dynamic DOOH
Monster rebrands itself as FoundIt
Manforce Condoms partners with SAATHII to support HIV+ pregnant females
Landor & Fitch unveils new brand identity of Sugarbox