Editorial Desk

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Prime Video reaches 315 Million Monthly Ad-Supported Viewers Globally
Global ‘Fan Z’ Agency OS Studios Launches in India to Revolutionize the Gaming & Esports Experience
Is ChatGPT Traffic a Threat or an Opportunity? New Data Reveals the Surprising Answer
DoubleVerify Introduces DV AI Verification™ offering to Identify and Manage Agent Interactions and Avoid AI Slop
ButtonShift Unveils New Brand Campaign: “The Modern Workflow for Creative Teams”
Durex Redefines Protection with “The Other G-Spot”: Where Self-Love Sparks Early Breast Cancer Detection
Swastik launches India’s First Cultural Storytelling & Entertainment FAST Channel — where scale meets soul
Kargo and Vudoo Unite to Deliver Scalable, Shoppable AdFormats Across Premium Publisher Environments
Frodoh Joins Forces with CloudTV Ads to Expand CTV Advertising Reach Across India
Piramal Consumer Healthcare Redefines Storytelling with Micro Web Series for Lacto Calamine, Garnering Over 10 Million Views in 5 Days
AmritCem’s Dhalai Champion Campaign Sets a New Benchmark in the Cement Industry
NKN Media Celebrates Five Years of Growth
CTV completion rates hit ~91% for consumer electronics; Display CTRs rise to 0.39%: VDO.AI Study
Channel Factory Leads Industry with Its Mental Health Initiative Focused on Young and Vulnerable Audiences Impacted by Social Media
Policybazaar launches ‘Ashray’ – A moving real-life story on the power of health insurance
Adgcraft Expands Footprint to Bengaluru, India’s Silicon Valley
DS Group Becomes Water Positive, Setting New Standards in Sustainability
Channel Factory Deepens India Investment AmidStrong Market Growth and AI Innovation
BMW India and Interactive Avenues Partner with VDO.AI To Deliver Interactive CTV Campaigns
Urban India Abuzz with Festival Shopping Excitement: Ipsos IndiaBus Festival Shopping 2025 Survey