Editorial Desk

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In conversation with Sreeja Srinivasan, Founder of Sree Studio
The 2026 Digital Blueprint: From AI Experimentation to Operational Intelligence
Grapes Worldwide Unveils Three-Film Christmas Campaign Created Using Gen AI Platform Three Zinc
Hershey’s Lights Up Festive with its First 3D CTV Masthead in Collaboration with Frodoh
When India’s Laundry Woes Went Viral, The Story Behind Bosch’s #NoStringsAttached Cultural Wave
NEXad by Huella Services Launches SocialSync: India’s First Capability That Converts Social Posts into Premium CTV Ads in Under Two Hours
Frodoh delivers high impact 3D Masthead CTV campaign for Pee Safe on World Toilet Day
CloudTV Strengthens its Content line-up in collaboration with Swastik Stories
Jindal Stainless announces ‘JSL Saathi Pragati’, India’s largest loyalty programme for the stainless steel sector
Xapads Media Expands into LATAM
Lacto Calamine introduces Super Light Moisturiser with campaign ‘LIGHT NAHI, GO SUPER LIGHT’ celebrating weightless hydration this winter
Publicis Media Launches Spark Foundry India, a Full-Funnel Media Agency
Teads Predictive AI: Shaping the Future of Creative Effectiveness
Attention drives action | mCanvas x Lumen study shows high-attentionads boost engagement, recall, & intent
Prime Video reaches 315 Million Monthly Ad-Supported Viewers Globally
Global ‘Fan Z’ Agency OS Studios Launches in India to Revolutionize the Gaming & Esports Experience
Is ChatGPT Traffic a Threat or an Opportunity? New Data Reveals the Surprising Answer
DoubleVerify Introduces DV AI Verification™ offering to Identify and Manage Agent Interactions and Avoid AI Slop
ButtonShift Unveils New Brand Campaign: “The Modern Workflow for Creative Teams”
Durex Redefines Protection with “The Other G-Spot”: Where Self-Love Sparks Early Breast Cancer Detection