khushi sharma

108 Articles Published | Follow:
The Death of the Third-Party Cookie: Final Survival Guide for Indian Marketers
Is Generative AI Killing Originality or Just the ‘Grunt Work’?
Marketing to ‘AI Agents’: The New Frontier of SEO
India’s PR Industry in 2026: From Support Function to Strategic Growth Driver
Personalisation at Scale — Balancing Privacy With Relevance
Decentralised Marketing Teams — Management Playbook for Remote Creative Work
Creator Economy 3.0 — What’s Next After Sponsorships
Why Brands Are Demanding Consulting-Led PR, Not Just Coverage
Chatbots, Customer Experience and the Human Element: When Automation Helps and When It Hurts
Crisis Communication in the Age of Permanence: Why the ‘Golden Hour’ Is No Longer Enough
The Rise of the Integrated Communications Partner: Are Standalone PR Mandates Fading?
Sustainability as a Growth Metric ; Not Just a Reporting Line
The Evolution of Search — From Keywords to Intent Signals
Retainers, Projects or Performance Fees? How PR Pricing Models Are Being Rewritten
From Media Relations to Reputation Ecosystems: How PR Mandates Are Expanding in 2026
The Attention Economy After Saturation : Quality Over Quantity
The Rise of Community-Led Brands: From Fan Base to Revenue Engine
How Generative AI Is Transforming Creative Workflows — Without Replacing Humans
Creativity in the Age of Algorithms: What Still Matters
The Real Cost of Chasing Every New Platform