khushi sharma

95 Articles Published | Follow:
Predictive PR: Using AI to Forecast Reputational Risks
The Rise of Boutique Specialist Agencies
The Re-vitalization of OOH (Out-of-Home)
Beyond Greenwashing: The PR Challenge of ESG Audits
How Platforms Like Instagram Reels and YouTube Shorts Are Turning Views Into Direct Revenue
Rethinking Agency Retainers: The Move Toward Performance-Based Fees: Are monthly retainers dead?
The ‘Treatonomics’ Trend: Marketing to India’s ‘Little Treat’ Culture
The Death of the Third-Party Cookie: Final Survival Guide for Indian Marketers
Is Generative AI Killing Originality or Just the ‘Grunt Work’?
Marketing to ‘AI Agents’: The New Frontier of SEO
India’s PR Industry in 2026: From Support Function to Strategic Growth Driver
Personalisation at Scale — Balancing Privacy With Relevance
Decentralised Marketing Teams — Management Playbook for Remote Creative Work
Creator Economy 3.0 — What’s Next After Sponsorships
Why Brands Are Demanding Consulting-Led PR, Not Just Coverage
Chatbots, Customer Experience and the Human Element: When Automation Helps and When It Hurts
Crisis Communication in the Age of Permanence: Why the ‘Golden Hour’ Is No Longer Enough
The Rise of the Integrated Communications Partner: Are Standalone PR Mandates Fading?
Sustainability as a Growth Metric ; Not Just a Reporting Line
The Evolution of Search — From Keywords to Intent Signals