khushi sharma

115 Articles Published | Follow:
Retainers, Projects or Performance Fees? How PR Pricing Models Are Being Rewritten
From Media Relations to Reputation Ecosystems: How PR Mandates Are Expanding in 2026
The Attention Economy After Saturation : Quality Over Quantity
The Rise of Community-Led Brands: From Fan Base to Revenue Engine
How Generative AI Is Transforming Creative Workflows — Without Replacing Humans
Creativity in the Age of Algorithms: What Still Matters
The Real Cost of Chasing Every New Platform
Marketing Isn’t Failing, Outdated Metrics Are
Are Specialist Agencies Replacing Full-Service Models?
Why Talent Retention Is the Biggest Creative Challenge for Agencies
How Indian Agencies Are Redefining Value Beyond Billable Hours
The Blurring Lines Between PR, Content and Influencer Marketing
PR Beyond Coverage: Measuring Reputation in the Digital Age
Influencer Marketing in India: From Reach Play to Credibility Game
Influencer Marketing in India: From Reach Play to Credibility Game
Why Short-Form Video Has Changed How Brands Think About Storytelling
The Rise of Commerce Media in India: What Agencies Need to Know
Performance vs Brand: Why the Divide Is Finally Closing
Creators as Brands: What This Means for Agencies and Advertisers
Life After Cookies: How Indian Marketers Are Rebuilding Data Strategies