khushi sharma

106 Articles Published | Follow:
How Zomato’s 2026 IPL Campaign Used Hyper-Local Targeting Across 12 Cities
The Micro & Nano Influencer Boom — Why Indian Brands Are Betting Smaller
How FAST (Free Ad-Supported Streaming TV) Channels Are Reshaping India’s OTT Landscape
What brands get wrong about long-term creator partnerships vs one-off posts
Regional creators are outperforming metro influencers — here’s the data
How to measure influencer campaign ROI without getting fooled by vanity metrics
CTV vs linear TV — a plain English guide for brand marketers still on the fence
Five Indian D2C brands that built themselves entirely on influencer marketing
The anatomy of a great CTV campaign — lessons from brands that got it right
Virtual influencers in India — gimmick or genuine marketing opportunity
How Nykaa built a micro-influencer army and what other brands can learn from it
AI-Generated Ad Copy vs Human-Written — A Practical Comparison for Marketers
JioCinema, Disney+ Hotstar, Amazon — How the Streaming Wars Are Reshaping Ad Inventory
How shoppable ads on CTV are turning your TV into a checkout counter
AVOD vs SVOD — what the shift to ad-supported streaming means for brands
Micro vs Macro Influencers: The Data on Which Actually Drives ROI for Indian Brands
Ad Fraud in India: How Big Is the Problem
Programmatic CTV in Southeast Asia
Why CTV Advertising Is Growing Fastest in India
Retail Media vs Traditional Digital Advertising: Where Should Indian Brands Actually Spend in 2026