khushi sharma

103 Articles Published | Follow:
From Influencer to IP: How Indian Creators Are Building Owned Brands, Not Just Followings
The Best Rejected Campaign Ideas of 2026 — What They Tell Us About Brand Courage
Regional Language Creators: The Next Big Frontier for Influencer Marketing Budgets
From Collab to Contract: How Creator-Brand Deals Are Getting More Sophisticated in India
How AI Avatar Creators Are Threatening (and Enabling) Human Influencers
The WhatsApp Campaign Strategy That Drove 3x Better Conversions Than Email
AI in Audience Segmentation: From Demographics to Psychographic Precision
Co-viewing on CTV: How Household-Level Targeting Is Changing Audience Segments
Long-Form vs Short-Form: Where Indian Creators Are Actually Making Money
The Rise of B2B Creators on LinkedIn — India’s Untapped Influencer Frontier
Prompt Engineering as an Agency Skill — Why Indian Teams Need to Learn It Now
The Campaign That Made a Regional Brand Go National — A Case Study
How Sports Streaming on CTV Is Becoming a Prime Advertising Battleground
Instagram Broadcast Channels vs WhatsApp Communities — Which Wins for Creator Monetisation?
Programmatic DOOH in Action: What Kalpataru’s Context-Aware Campaign Achieved
Creator-Led D2C Brands: The New Playbook for Product Launches in India
How YouTube Creators Are Becoming Full-Blown Media Companies in India
How Zomato’s 2026 IPL Campaign Used Hyper-Local Targeting Across 12 Cities
The Micro & Nano Influencer Boom — Why Indian Brands Are Betting Smaller
How FAST (Free Ad-Supported Streaming TV) Channels Are Reshaping India’s OTT Landscape