khushi sharma

115 Articles Published | Follow:
The AI Personalisation Ceiling: When Hyper-Targeting Starts Creeping Out Consumers
The WAVES Platform Effect: Has Government Backing Actually Moved the Needle for Creators?
One Celebrity Post = 150 Nano Posts: The New Influencer Math Brands Are Running
How BFSI and Edtech Brands Are Testing Vernacular Creator Campaigns for the First Time
Inside a Quick Commerce Brand’s 10-Minute-Delivery-Radius Creator Strategy
India’s Influencer Economy Crosses ₹5,000 Crore — And Tier 2/3 Cities Are Driving It
AI Avatars Still Can’t Beat a Real Person’s Trust — What Myntra’s and Others’ Virtual Influencer Experiments Reveal
India’s AdTech Funding Slowdown — What a 76% YoY Drop Means for the Sector’s Next Phase
Live Commerce Goes Mainstream: What Amazon and Flipkart’s Livestream Shopping Bets Mean for Brands
Interactive CTV Formats — Pause Ads, QR Codes and the New Grammar of TV Advertising
Athlete as Brand: What Virat Kohli’s and Hardik Pandya’s Portfolios Teach Marketers About Ownership Over Endorsement
How D2C Brands Like Boat and Mamaearth Turned Creator Loops Into Repeatable Growth Engines
From Influencer to IP: How Indian Creators Are Building Owned Brands, Not Just Followings
The Best Rejected Campaign Ideas of 2026 — What They Tell Us About Brand Courage
Regional Language Creators: The Next Big Frontier for Influencer Marketing Budgets
From Collab to Contract: How Creator-Brand Deals Are Getting More Sophisticated in India
How AI Avatar Creators Are Threatening (and Enabling) Human Influencers
The WhatsApp Campaign Strategy That Drove 3x Better Conversions Than Email
AI in Audience Segmentation: From Demographics to Psychographic Precision
Co-viewing on CTV: How Household-Level Targeting Is Changing Audience Segments