khushi sharma

131 Articles Published | Follow:
How a Legacy FMCG Brand Rebuilt Its Media Mix Around CTV and Retail Media
The AVGC Skilling Push: Will Budget 2026’s Creator Labs Solve AdTech’s Talent Shortage
The Multi-Platform Creator — Why Betting on One Channel Is Becoming a Career Risk
Inside a Cricket-Off-Season Campaign — How Brands Are Filling the Gap Between IPL Cycles
Shoppable CTV’s Second Attempt — What Changed Since the First Failed Rollout
From $15 Billion to $36.7 Billion — What PwC’s Creator Economy Forecast Actually Means for Brand Budgets
Extended Reality and Gaming Creators — The Ad Category Brands Haven’t Figured Out Yet
Live Sports on CTV: What Advertisers Are Actually Paying for During Marquee Streaming Events in 2026
Inside the AI Slop Economy: What a ₹38 Crore-a-Year AI Channel Means for Human Creators’ Ad Rates
The Affiliate-First Launch: How a New D2C Brand Skipped Traditional Influencer Fees Entirely
The 41% Problem: Why Most Marketers Still Need 3-4 Weeks to Launch a Campaign Despite AI Tools
Inside InMobi’s Buyer Hub Bet: Is Self-Service Programmatic Finally Ready for Indian Agencies
Affiliate Commerce Is Eating Sponsorship: How Amazon and Flipkart’s Creator Programs Are Rewriting Influencer Pay
2026 Is the Year Influencer Marketing Gets “Institutionalised” — What That Actually Looks Like
Boat, Mamaearth and the Repeatable Creator-Loop Growth Model — What’s Actually Being Copied
The AI Slop Economy: What a ₹38 Crore-a-Year AI YouTube Channel Says About Attention, Not Talent
The AI Personalisation Ceiling: When Hyper-Targeting Starts Creeping Out Consumers
The WAVES Platform Effect: Has Government Backing Actually Moved the Needle for Creators?
One Celebrity Post = 150 Nano Posts: The New Influencer Math Brands Are Running
How BFSI and Edtech Brands Are Testing Vernacular Creator Campaigns for the First Time