khushi sharma

122 Articles Published | Follow:
The Affiliate-First Launch: How a New D2C Brand Skipped Traditional Influencer Fees Entirely
The 41% Problem: Why Most Marketers Still Need 3-4 Weeks to Launch a Campaign Despite AI Tools
Inside InMobi’s Buyer Hub Bet: Is Self-Service Programmatic Finally Ready for Indian Agencies
Affiliate Commerce Is Eating Sponsorship: How Amazon and Flipkart’s Creator Programs Are Rewriting Influencer Pay
2026 Is the Year Influencer Marketing Gets “Institutionalised” — What That Actually Looks Like
Boat, Mamaearth and the Repeatable Creator-Loop Growth Model — What’s Actually Being Copied
The AI Slop Economy: What a ₹38 Crore-a-Year AI YouTube Channel Says About Attention, Not Talent
The AI Personalisation Ceiling: When Hyper-Targeting Starts Creeping Out Consumers
The WAVES Platform Effect: Has Government Backing Actually Moved the Needle for Creators?
One Celebrity Post = 150 Nano Posts: The New Influencer Math Brands Are Running
How BFSI and Edtech Brands Are Testing Vernacular Creator Campaigns for the First Time
Inside a Quick Commerce Brand’s 10-Minute-Delivery-Radius Creator Strategy
India’s Influencer Economy Crosses ₹5,000 Crore — And Tier 2/3 Cities Are Driving It
AI Avatars Still Can’t Beat a Real Person’s Trust — What Myntra’s and Others’ Virtual Influencer Experiments Reveal
India’s AdTech Funding Slowdown — What a 76% YoY Drop Means for the Sector’s Next Phase
Live Commerce Goes Mainstream: What Amazon and Flipkart’s Livestream Shopping Bets Mean for Brands
Interactive CTV Formats — Pause Ads, QR Codes and the New Grammar of TV Advertising
Athlete as Brand: What Virat Kohli’s and Hardik Pandya’s Portfolios Teach Marketers About Ownership Over Endorsement
How D2C Brands Like Boat and Mamaearth Turned Creator Loops Into Repeatable Growth Engines
From Influencer to IP: How Indian Creators Are Building Owned Brands, Not Just Followings