khushi sharma

143 Articles Published | Follow:
What Effectiveness Awards Reveal: Common threads in Indian work that proved results
From Flat Fees to CPM: Is creator pricing becoming performance-based?
Follower Fraud 2.0: Engagement pods, bought comments and brand budgets
Unified Reach Planning: Deduplicating linear, CTV and mobile in a single plan
Personality Rights and Deepfakes: The legal shield creators now need
YouTube on the Living-Room Screen: The CTV giant planners still file under social
Social Search: Why Gen Z Searches on Instagram and Shorts
Cross-Border Creators — How Indian Influencers Are Building NRI and Global Diaspora Audiences
The Festive Season Attribution Puzzle — What Brands Learned Trying to Track Omnichannel ROI
AI Governance Frameworks — What Indian Agencies Are Actually Building Internally Post-DPDP
The Rise of Outcome-Based Buying — Are Advertisers Finally Paying for Results, Not Impressions
Creator Burnout Is a Brand Problem Too — What Happens When Your Face of the Campaign Quits Content
How a Legacy FMCG Brand Rebuilt Its Media Mix Around CTV and Retail Media
The AVGC Skilling Push: Will Budget 2026’s Creator Labs Solve AdTech’s Talent Shortage
The Multi-Platform Creator — Why Betting on One Channel Is Becoming a Career Risk
Inside a Cricket-Off-Season Campaign — How Brands Are Filling the Gap Between IPL Cycles
Shoppable CTV’s Second Attempt — What Changed Since the First Failed Rollout
From $15 Billion to $36.7 Billion — What PwC’s Creator Economy Forecast Actually Means for Brand Budgets
Extended Reality and Gaming Creators — The Ad Category Brands Haven’t Figured Out Yet
Live Sports on CTV: What Advertisers Are Actually Paying for During Marquee Streaming Events in 2026