Editor's Take

This Year, Brands are Capitalising on Valentine’s Day by Being Distinctive, Not Different

The retailers are briskly learning – Valentine’s Day is more than just flowers, chocolates, and teddies. In a way, riding on the wave of evolving consumer mindset, some brands have even realized that they are living in the midst of an era of responsible, conscious consumerism.

Every year in the last week of January when the cold winter is almost on the verge of making an agreement with spring to takeover season’s control, there begins the lining of the brands reminding consumers to whip out their wallets and purses once more to gift other half or desired partner a token of love. Sailing in the boat of capitalizing such opportunities, brands are becoming even more commercialized than it already is. The retailers are briskly learning – Valentine’s Day is more than just flowers, chocolates, and teddies. In a way, riding on the wave of evolving consumer mindset, some brands have even realized that they are living in the midst of an era of responsible, conscious consumerism. Good branding of products and services is not enough; good social image and voice are also needed for consumers to associate themselves with the brand ideology.

Brands Distinctiveness Helps Brands Grow

Entering distinctiveness is actually the main motive of any brand. Distinctiveness through breaking stereotypes or standing firm over a social cause is a brand’s ability to stand out so that buyers can easily identify it and sync their own voice. Even this Valentine, there are few brands who stood distinctively rather differently with the kind of ad campaigns they choose for their brands. Right from normalizing the love for the same gender or different religion to giving voice to those who cannot speak, the following brands have done some commendable Valentine Day’s campaign, which you cannot afford to miss out. This year, everyone can share their piece of love with these campaigns:

Candere Splats Stereotypes with Valentine Day Video Themed #OneForLove

Uber’s Idea of Inclusive Love

Pizza Hut’s #PizzaHutForLove Event Saw Couples Across Different Age Groups, Sexual Orientation, Ethnicity, and Religion Coming Together to Enjoy with Their Partners

A Traditional Brand with Modern Message – Borosil’s #FirstValentine Campaign in Support of LGBT Community

Platinum Executes #EqualsInLove Campaign

The Man Company’s Attempt to Celebrate the Love of Unconventional Couples

Zomato Shows How Food is the New Language of Love

Tata Nexon Adds a Dash of humour to Valentine’s Day With #SafetyFirst