Guest Articles

Social media silence on social issues – Why it’s not a wise strategy?
How to have engaging conversations on Social Media?
The digital identity landscape in the cookieless world
Relevance of great content with great visuals
The D in Digital
Why Multilingual Website is the Key to Business Growth
How to enhance your SEO through Video Content
Importance of Digital Advertising for Startups
Major obstacles faced by the Ad-Tech industry in 2021 & how to tackle them
Leading with empathy
Power of prioritization in a crisis
Why do brands need to have a personal touch and feel for more consumer engagement?
Maximizing publisher revenue with native ad monetization
The post-COVID digital surge has made effective performance marketing critical to brand building
How moment marketing has changed the traditional approach
Multi-cultured, Multi-language, One nation: India
Devising and testing strategies for data-driven marketing
Social Media Forecast for 2021-2022
Is theme-based advertising the future in the cookieless world?
Youth Marketing: Why brands focus on marketing to Gen Z?
FEATURED POSTS
Programmatic Buying is all about how we use data more efficiently to reach a target audience
Building a competitive edge by adapting to changing consumer preferences
Beyond the Business: Ratan Tata’s PR Influence
Crisis Communication in the digital era: Safeguarding brand reputation
The role of community building in modern marketing strategies
Google’s Decision to Retain Third-Party Cookies and Its Impact on the Industry
Influencer Marketing 2.0: Incorporating Interactive and Immersive Experiences for Enhanced Engagement
How brands acquire and increase user engagement through device-level app recommendation systems
Data Privacy and Marketing: Balancing Personalized Marketing with Consumer Privacy Concerns in the Digital Age
Elevating Monetization: APAC Mobile Publishers’ Path To Progress
Beyond the headlines: National PR Day spotlights India’s dynamic PR landscape
Unravelling the AI trends driving the future of marketing
Taking Commerce Media to the Next Level with Audience Extension and Offsite Advertising
Can AI-led user acquisition strategies redefine the next era of mobile advertising?
The significance of styling and dressing in the communication industry
The Transformative Impact of Generative AI on CTV Advertising
Balancing Act: Navigating Ethics and Impact in PR Campaigns
The Value of Marketing for New Companies Developing Mobile Apps
Decoding the Art and Science of Digital Storytelling for Brands
Navigating 2024: Key Advertising Trends for India