Interviews

In conversation with Srikanth Bureddy, Co-Founder, Valueleaf
In conversation with Chanpreet Arora, CEO, Vice Media
In Conversation with Siddharth Varadarajan, Founding Editor, The Wire
In Conversation With Gajraj Rao, Actor, Theatre Personality
In Conversation With Ravish Kumar
Unbinding the Anecdotes Behind Inshorts Algorithm: In Conversation with Tarun Arora, Inshorts
There Should be Common Agreed Metric System for Digital Advertising Industry: Ashish Bhasin, DAN
Millennials are Key Drivers of Consumer Markets and are Redefining India’s Consumption Story- Bharat Gandhi, Marketing Expert
To Keep them in the Game, a Full-service Agency Must Focus on Strengthening their Specialisms to an Expert Level- Sanjeev Jasani, Cheil India
Pre-planned Shoppers Need to be Targeted at Pre-planning Stage through On-line Marketing, Performance Marketing, DM- Abhijit Das, Delhi Duty Free
The Current Focus is on Targeted Performance Marketing and Ensuring a Top-notch Resident and Community Experience- Somanna Muthanna, Stayabode
A Truly Multi-media Marketing Approach is What Makes Us Successful at Both Top and Bottom of the Funnel- Karan Kumar, Fabindia
One of the Biggest Pillars of Digital Marketing’s Success Today is its Real-Time Attribution and Measurability- Raveena Mathew, Performics.Resultrix
The Future of Video Analytics is in Artificial Intelligence and Big Data Insights- Subrat Kar, Vidooly
The Communications Business Has Been Guilty Of Generalising Ideas Basis Mediums – Sudhir Nair, 21N78E
Building Business Under Pressure Requires One To Have Conviction With The Plan- Harshil Karia, Schbang
Brands Need to Invest Deeply at the Ground Level and Stick to Making Relevant Content: Ashish Sahni, PCA Motors
A Realm of Swipes and More: In Conversation With Taru Kapoor, Tinder
You Need Clutter Breaking Content To Get Your Consumers To Stop Scrolling. – Prachi Karan, Isobar
Advertising Wins Hearts and Minds by Embracing the Zeitgeist- Sumanto Chattopadhyay, Ogilvy Group
FEATURED POSTS
Programmatic Buying is all about how we use data more efficiently to reach a target audience
Building a competitive edge by adapting to changing consumer preferences
Beyond the Business: Ratan Tata’s PR Influence
Crisis Communication in the digital era: Safeguarding brand reputation
The role of community building in modern marketing strategies
Google’s Decision to Retain Third-Party Cookies and Its Impact on the Industry
Influencer Marketing 2.0: Incorporating Interactive and Immersive Experiences for Enhanced Engagement
How brands acquire and increase user engagement through device-level app recommendation systems
Data Privacy and Marketing: Balancing Personalized Marketing with Consumer Privacy Concerns in the Digital Age
Elevating Monetization: APAC Mobile Publishers’ Path To Progress
Beyond the headlines: National PR Day spotlights India’s dynamic PR landscape
Unravelling the AI trends driving the future of marketing
Taking Commerce Media to the Next Level with Audience Extension and Offsite Advertising
Can AI-led user acquisition strategies redefine the next era of mobile advertising?
The significance of styling and dressing in the communication industry
The Transformative Impact of Generative AI on CTV Advertising
Balancing Act: Navigating Ethics and Impact in PR Campaigns
The Value of Marketing for New Companies Developing Mobile Apps
Decoding the Art and Science of Digital Storytelling for Brands
Navigating 2024: Key Advertising Trends for India