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Dainik Bhaskar+ Launches New App to Revolutionize Hindi Speaking Markets

The brand is offering vouchers worth Rs 700 to consumers for downloading it.

Dainik Bhaskar, a leading news publisher in India, is all set to take the Hindi speaking market by storm with the launch of its latest app called Dainik Bhaskar. The new app is loaded with new-age features that resonate with the demands of a modern-day consumer who just does not want to read the news but also experience it.

The new app driven by Artificial Intelligence is an amalgamation of several amazing features such as Augmented Reality & 360-degree view, News Bots, Audio Bulletins, a personal assistant, Stay Fit, Live TV & Events, Voice-based search, City News, Internet Radio, and Live Blogs.

Speaking on the same, Rajneesh Singh, Head of Business, Mobile Applications, Dainik Bhaskar, said, “The app has been designed keeping in mind the needs of the modern-day consumer who hails from the Hindi Speaking belt, and has same aspirations as that of any consumer in the urban markets. The app will change the experience of news consumption in the country in a big way and is all set to be the leader in the space.” The new app is self-learning and understands the news consumption preferences of users and shows them the headlines and videos depending on their choice.

The brand has launched a massive campaign in several states to promote the app and reach out to their consumers. It is offering Rs 700 vouchers as a token of gratification for the users downloading the app. The entire communication theme was designed and conceptualized by Orcomm Advertising. 

Speaking on the same, Kavita Sharma, CEO, Orcomm Advertising, said, “This is one of the biggest launches in the Hindi Speaking Markets. Dainik Bhaskar has disrupted the market forever with this launch. The new consumer-centric app has been designed keeping into account the user preferences and his lifestyle.”

Dainik Bhaskar Group is Urban India’s #1 newspaper group and has 6 newspapers with 66 editions. The group has a total readership of 1.26 crores in Urban India. The group has a strong presence in the radio business. 94.3 MY FM, the radio brand of the group is the largest radio network in India, with a presence in 30 cities across 7 states. The digital arm of the group, DB Digital has 1 billion page-views with 100 million unique visitors across its portals in four languages, Hindi, Gujarati, English, and Marathi.