Momspresso, India’s largest user-generated content platform for women, has been appointed by Future Generali, one of India’s top insurance companies to produce the digital film for its Father’s Day campaign, #AapkiHealthMereLiye. The development marks the growing popularity of Momspresso’s digital film production capabilities amongst category-leading brands. Thanks to Momspresso’s profound engagement with Indian mothers who blog on the platform, it is in the unique position to offer brands differentiated and deep insights into the way Indian parents and families think and respond to various campaigns. Earlier this year, Momspresso had created a digital film for Mother Dairy on the occasion of Mother’s Day.
Momspresso has an all Mom production team with rich insights on all family relationships and hence the brand is able to identify an insight that everyone can resonate with. In the case of Father’s, it is the fact that Father’s tend to not prioritize their health which they should, for themselves but also for their loved one’s. The digital film created by Momspresso #AapkiHealthMereLiye beautifully captures the love of a little girl for her father and her concern for his well-being. She seeks to find the perfect gift for him on Father’s Day only to realize that she wants one in return from him. Through an adorable, hand-crafted present she urges him to take better care of himself and asks him to give her the gift of his good health with the campaign tagline, “Aapki Health Mere Liye” (Your good health for my sake).
Speaking on the association with Future Generali for the digital campaign, Momspresso Co-Founder, Prashant Sinha, said, “We are thrilled to see that a lot of top brands across industries are seeking our new digital film production services, in addition to, native content, bloggers meet, research and sights and other brand focused solutions. Our association with MotherDairy for mother’s day campaign and now with Future Generali Life Insurance for father’s day is a boost for us that the new solution is being enthusiastically received by brands.
Momspresso has the unique advantage of its large repository of insights shared by its 6,000 mommy bloggers. Further, we have India’s only all-mothers’ video production team which gives us the kind of competitive edge that few others can match. Our production team is uniquely poised to offer brands compelling insights and ad campaigns that truly appeal to and strike a chord with Indian mums and their families. We look forward to fostering connections with more Indian brands in order to help them achieve their communications and brand marketing objectives.”
Besides creating the digital film for Future Generali, Momspresso will also promote the campaign across various social media platforms where it enjoys great popularity and a large user base. It will urge Indian fathers to share their one promise to their kids on this Father’s day via its presence on Facebook & Twitter, further drawing attention to the #AapkiHealthMereLiye campaign.
Link to the video: