SBI Life’s #MainSeHum Campaign: Cheteshwar Pujara Makes You Believe in Love, Commitment, and Happy Responsibilities

SBI Life #MainSeHum is a 360° campaign targets consumers across traditional and digital platforms.

SBI Life Insurance recently renewed its ‘Main se Hum’ brand campaign with a new ad capturing instinctive moments of love, care, commitment, and happy responsibilities and highlighting the positive approach of today’s consumer towards life insurance. Conceptualized and executed by WATConsult, the video features Star Indian batsman Cheteshwar Pujara and explores the cricketer’s personality off the field and how he puts his family’s needs ahead of his own at all times. 

SBI Life #MainSeHum is a 360° campaign that targets consumers across multiple platforms including TV, print, outdoor, along with digital and social media. 

Credits:

Brand: SBI Life Insurance

Agency: WATConsult

AVP: Esther Carrieann Caszo

Director: Rushil Byala

Script: Shara Ahmed

DOP: Amogh Deshpande

2nd Camera Operator: Kalp Patel

Chief AC: Dinesh Acharya

Gaffer: Shantanu

Editor: Divyashree Samantaray

Executive Producer: Aayush Dua

Art Director: Mayur Tripathi

1st Assistant Director: Sahil Punyani

Assistant Directors: Director: Shara Ahmed & Rohan Phatak

Costume Stylist: Kajri Bohra

Makeup And Hair: Saakshi Malhotra & Heenal Gohil

Production Manager: Ayub Shaikh

Artist Management: Ashok Bohra & Vivek Bohra

Spot Team: Raju And Team

 Post-Studio: Renge Dragon

Colourist: Adolf Dsouza

Online Artist: Parag

VP (Media & Operations) – Sahil Shah

AVP (Operations) – Manika Juneja

Regional Head (West) – Aakash Chatterjee

Lead Account Manager – Kunal Luhar

Account Manager – Nimisha Solanki

Sr. Digital Media Executive – Shreya Prabhu

Digital Media Executive – Drishti Parekh

Content – Susmita Saha

Design – Sumit Bansode & Shubham Sanu