While unearthing the new V15 Pro’s ad campaigns starring versatile actor Aamir Khan, the smartphone giant made sure to foreground some of the solid features including a pop-up camera and triple-rear camera in the campaign.
The future success of cell phone companies rests on marketers’ understanding of how to project personalities on their products. By harnessing this information, analyzing personality factors, and developing advertisements that reflect this understanding, Vivo India has edged out the competition to dominate the market place with a perfect blend of integrating psychology and marketing.
The mobile phone company recently unveiled the much talked about Vivo V15 Pro, a follow-up to the V11 Pro, which launched in September last year. While unearthing the new V15 Pro’s ad campaigns starring versatile actor Aamir Khan, the smartphone giant made sure to foreground some of the solid features including a pop-up camera and triple-rear camera in the campaign.
Speaking on the campaign Nipun Marya, Director – Brand Strategy, Vivo India says, “Once again, we have brought the best of innovations for our consumers in Vivo V15Pro. The campaign brings out the unique proposition of capturing superb photos with the help of a 32MP pop-up selfie and AI triple rear camera in a fun and engaging way.”
Vivo has partnered with BBH India to create the launch campaign – #GoPop, which consists of pre-launch teasers and two TVCs. The films play to the spunky background track – Albatraoz, by Swedish DJ AronChupa. Both the films show Aamir experimenting with the camera features showcasing the brand promise of superior quality images.
Vasudha Misra, Executive Creative Director, BBH Delhi adds, “We wanted to create a campaign that captures the stunning camera technology while giving a youthful vibe to the brand. Visual exaggerations, the track Albatraoz come together with Aamir Khan to make this campaign Pop.”
In the first TVC, Aamir Khan can be seen countering the age-old smartphone photography constraints by integrating new hardware and smarter software in the form of Vivo’s Pixel technology. The ad highlights how to actually overcome the millennial party problems where they are unable to capture good clicks in the night. The triple 48 million quad pixel sensor is at the resort to resolve the issue.
In the second commercial, it can be seen how Vivo V15 Pro is a game changer in the smartphone segment with breakthrough camera features of becoming world’s first 32MP Pop Up Selfie Camera, which is bound to deliver high-quality images and videos even in super low light conditions.
Both of the commercials, diluting with Albatraoz’s exuberant music mix bring a sense to consumers who actually want to buy products to solve their issues. To borrow from the above example of Vivo’s new commercials, the creators tried to use the feature-benefit matrix ensuring the messaging is consistent and relevant, which is easily communicable to the end-users.