Wunderman Acquires Amazon-Focused Content and Campaign Agency 2Sales
WPP announces that its wholly-owned global digital agency, Wunderman, has acquired 2Sales International S.A., an e-commerce consulting agency.2Sales supports global brands in building their business on Amazon and will become part of Wunderman’s growing global commerce offering, Wunderman Commerce.
2Sales employs 66 people in Luxembourg and is a one-stop Amazon solution that utilizes automated processes to optimize content generation, sales, and promotions across eight international Amazon platforms. Clients include Acco, Columbia, Fiskars and SC Johnson.
The acquisition further strengthens Wunderman Commerce’s Amazon expertise across supply chain, operations and assortment planning, content/search optimisation and promotional management, particularly in European markets where Amazon’s market share is growing rapidly.
Wunderman Commerce employs over 1,000 global e-commerce experts including strategists, technologists, and creatives in addition to over 50 software and technology partners. It brings together WPP’s leading commerce agencies – Salmon, Gorilla Group, POSSIBLE Commerce and Marketplace Ignition – under the Wunderman brand.