Zenith has won media duties for Welspun India’s domestic business. The account was won post a multi-agency pitch. The mandate includes media investment and strategic partnership across print, television and radio.
Tanmay Mohanty, group chief executive officer, Zenith India, says in a press release, “Welspun group is one of India’s fastest growing conglomerates and we are pleased to be chosen as the strategic partner for the domestic business of Welspun India. Zenith brings in powerful, integrated communications at scale and we look forward to harnessing our rich capabilities in tech, data, content, and analytics for them. We were able to demonstrate a strong understanding of Welspun’s consumers and how we can exceed their business objectives. Zenith looks forward to making a real difference to the Welspun brand, and will cement and support their expansion plans.”
Commenting on the association, Manjari Upadhye, chief executive officer, Welspun India – domestic business, says in a press release, “Welspun India focuses on offering a thoughtful living to its consumers. With the domestic brand SPACES, Welspun India is promoting thoughtfulness through home décor. Zenith specializes in transformative, effective and data-driven communications which will be integral to our strategy of building a robust domestic offering through our brand SPACES.”