Cookieless Future: Preparing for the Cookieless Marketing Ecosystem

It’s hard to imagine the internet without cookies. Though a critical tool in allowing us to understand consumer behavior and targeting users, with the concerns surrounding consumer privacy and security and the rise in consumer awareness about the same, it was evident that the crumbling of cookies was just a matter of time. With Google and other major players announcing their decision to block third-party cookies in the coming future, it has set the impetus for a range of responses from marketers, advertisers, and publishers.

In this webinar, we at Agency Reporter along with industry experts Ruchira Jaitly, Gopa Menon, Brijesh Munyal, and Siddharth Dabhade, aim to explore what a cookieless future looks like. Whether this development means that it is the end of digital advertising, as we know it and the best alternative solutions to reach out to the consumers more efficiently and effectively.
Watch here-

With these inputs from our industry experts, it’s safe to say that without cookies, the digital ecosystem will now be even more dynamic. In addition to these inputs, MiQ’s latest report ‘Omnichannel: Building for the future state of advertising’ also states that omnichannel will allow marketers to target more people more efficiently and on more platforms and, potentially, improve cross-platform measurement and attribution.

As advertisers and marketers continue to experiment with the ever-evolving technology and alternative solutions, the importance of first-party cookies and reliability on the data gathered through it has increased more than ever along with content retaining its position of being the king.

See Also

Is theme-based advertising the future in the cookieless world?

To be successful in the cookieless world, a remodeled approach to user experiences is what is needed by brands and advertisers alike. Striking that balance will require increased use of technology, new and strengthened partnerships with technology providers and tech-savvy agencies and, educating internal teams on omnichannel practices.

You can download the full report here: https://marketing.wearemiq.com/miq-the-omnichannel-programmatic-promise-building-for-the-future-state-of-advertising