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Chimp&z Inc Offers #APieceOfKindness To Fight Bullying

Chimp&z Inc Offers #APieceOfKindness To Fight Bullying

Chimp&z Inc tells a story with #APieceOfKindness comic strip that imbibes the value of kindness and forgiveness in children. The campaign also highlights the issue of bullying in schools and brings in a pinch of emotions by depicting an adorable brother-sister relationship.

For this campaign, the agency created a comic strip sketch about how a young schoolboy who instead of retaliating to his bullies, by offering him a bite of his chocolate. He learns an important life-lesson that – ‘Be kind even when others aren’t’ when his younger sister responds in the same way to his anger.

An interesting form of comic strips garner the attention of the target audience- children and encourages the audience to keep an open mind about learning from the young ones.

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What’s more interesting than comics to get your message through? Bullying can be tackled with kindness and that’s what the agency wants to put forth wrapped in innocence because #APieceOfKindness goes a long way.”

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