Havas Media wins the global media mandate for Puma after a review that was announced in May concluded. According to reports, the brands’ media spending is estimated about $120 million in a year. Puma assigned the task of managing the review process to the media consulting company ID Comms.
Puma had previously worked with Publicis Media’s Blue 449.
In a statement, Peter Mears, Havas Media’s global CEO, said both client and agency were aligned on the role paid media should play for a global sports brand. “Data and performance marketing are increasingly important but it’s creative, strategic use of media that matters to consumers, and that can help the brand succeed. I’m extremely proud of our teams around the world who’ve shown PUMA the real power of our strategic skills in Havas Media and can’t wait to see the impact we will have,” said Mears.