Interviews

if one follows their heart and puts in dedicated efforts, every dream is achievable – Jyotsana Pandey, PHD India

It’s been a quite a journey for you from a trainee to your current role at PHD. Could you tell us briefly about that?

So I have started my career from executive level on 2013 in Social Media then I have done my Google certification and joined Gozoop UAE team where I got exposure in the international Market.

My turning point of life was when I joined Hungama Digital Services as a Sr. Media planner and Buyer I worked for Hungama for almost 2 years and It was an amazing time with the team. I got chance to manage a team, worked closely with the CEO and JWT team for the National and International market.

I worked in for various brands like Spencer Retail, Nerolac, Milton, Edelweiss Tokio, Tata Pravesh, Tata Tiscon and Ideal Green etc.

What are the steps you take to ensure the success of a campaign?

First, I need to understand the client requirements based on that I usually follow steps like reading about Brand and product, Deciding right platform based on objective, Comp analysis, Closely monitoring the campaign ( weekdays and weekend analysis) and Optimize to get good results. Weekly or sometimes daily discussion with brand managers and internal team.

 

What are the top three trends that stood out for you in the last three years?

Digital Mobile penetration, Performance Marketing, and Content Marketing

What have been your learnings while working with brands like Edelweiss Tokio, Nerolac, Hamilton, Tata Steel?

So all brands are from different industry and vertical. It was a great experience and learning to understand B2B and B2C markets. Have learned ecom performance marketing and customer acquisition campaign while executing a campaign for Spencer.

The result was – Client has increased in Revenue by 69% in 8 months. Tata Steel is a different brand to understand the B2B segment.

You have handled UAE market too. How is it different from the Indian market and how did it help you in handling your current clients?

So UAE market and Indian Market user digital behavior is different. People are more active on iPhone in UAE than in India where 70% user browse the internet from Android. For current clients, if they want to target the UAE market then I can easily make a plan for the same. So having National and international demographic knowledge always works.

 

What mantra do you live by in your life/work?

I believe that if one follows their heart and puts in dedicated efforts, every dream is achievable! Apart from work, my interests include painting, mentoring and reading.

Last but not least be humble and polite and give your best.