India has an infamous record of the most number of casualties in road crashes, per year. To address this serious concern, TATA Nexon – India’s safest car has launched ‘Ask The Right Questions’ campaign on the occasion of India’s 70th Republic Day.
The aim of this initiative is to bring about a behavioural change among the audience by influencing them to ask safety-related questions first while purchasing a vehicle. The thought behind the campaign is – ‘Public Safe, toh Republic Safe’.
Conceptualized and launched digitally by WATConsult, the initiative focuses on changing people’s mentality from asking “Kitna Deti Hai?” To “Kitni Safe Hai?” It aims to provoke the audience to move away from enquiring about performance, style & comfort of a car first, to asking the right questions about its passenger-protection features and thus, putting their #SafetyFirst. Recently, Tata Nexon became India’s first ‘Made-in-India’ and ‘sold-in-India’ car to achieve Global NCAP’s coveted five-star crash test rating.
Conceptualized by: WATConsult