Triton Communications announced that their campaign – ‘An ocean of good’ created for Aquaguard, won a Silver at WARC 2018 in the ‘Effective Use of Brand Purpose’ category.
Triton communications is only one of the two other Indian agencies which won in this category. Adding to the tally of global and Indian awards, this campaign has 3 Golds so far.
The Campaign insight: Water-borne diseases strike millions of Indians every year. Aquaguard decided to make a difference by urging homes with purifiers to pledge and share 5 litres of safe water every day with the less privileged people they interacted with on a daily basis to those who did not have access to safe water including the domestic help and the security guard, among others.
For every pledge taken, Aquaguard contributed Rs.10/- to set up community water plants in areas of urban slums and rural pockets that lacked safe drinking water.
With these contributions, many water plants and purification systems have already been set up, providing thousands of families with access to clean and safe water every day.
Vikram Surendran, President at Eureka Forbes Limited said, “We are extremely thrilled to be receiving the Silver at WARC 2018 for our Aquaguard ‘An ocean of good’ campaign. This campaign has helped spur our endeavour of making healthy drinking water accessible to every Indian. Through this, we have succeeded in involving people to support our cause by creating a snowball effect, thus being a catalyst to the movement. We are thankful and proud of the phenomenal work put in by our agency partners to make this campaign a huge success.”
Virendra Saini, Executive Director and Head, Triton Communications, said, “It is an honour to be entrusted with a Silver at WARC 2018. This is a powerful idea which has worked with juries across the world. The simplicity of the idea, to solve a complex problem seems to have connected with them. At Triton Communications, we believe in creating hard-hitting campaigns that not only impact the businesses of our clients but also the lives of lay-people. Our teams are working hard to create more campaigns like this one.”
Ali Merchant, Founder Director of Triton Communications, said, “WARC is a very prestigious win for Triton. Aquaguard is India’s foremost water purifier company and we are privileged to be a part of this journey with them. We look forward to building the brand into a stronger, more resilient force to reckon with in the industry.”