Sakshi Malik

155 Articles Published | Follow:
Operationalizing Agentic AI and Human Centric Content
Agencies are shifting from reactive crisis management to predictive reputation tracking.
Creator Economy 3.0: From Sponsored Posts to Brand Co-Ownership
The Hybrid Creative: Managing Decentralized Agency Teams
The Attention Economy Surcharge
Crisis Management in the ‘Zero-Minute’ Era
Purpose, Policy and Public Opinion: Why PR Is Sitting at the Leadership Table Today
The End of Vanity Metrics: Why Measurement and Business Impact Are Defining Modern PR
In conversation with Alexandra Klyueva, Global Programmatic Director, Hybrid
Journalism vs PR: Who’s Really to Blame in Media Controversies?
Hero MotoCorp’s Surge S32 Wins Platinum A’ Design Award for Innovative Mobility Solution
Agency Reporter’s Programmatic Asia Symposium- New Delhi 2024: A Resounding Success
In conversation with Tejinder Gill, General Manager, The Trade Desk on the great shift to audience-centric advertising
In conversation with Gavin Buxton, Managing Director, Asia, Magnite
Agency Reporter & CMS Asia present Content Marketing Summit & Awards 2024
Agency Reporter Connected TV Asia Symposium- Delhi edition 2024 culminates in success
Unveiling winners of India’s first-ever Connected TV Advertising Awards
Agency Reporter x DoubleVerify Roundtable Delves into India’s 2024 Advertising Landscape
In conversation with Nachiket Deole, Head of Sales – India, DoubleVerify
In conversation with Tejinder GilI, General Manager, The Trade Desk