Sakshi Malik

155 Articles Published | Follow:
The Custom AdTech Renaissance: Why Indian Brands Are Building Their Own Stacks Instead of Renting — 2026 is being called the year of the “Custom AdTech Renaissance”
Guardrails on Generative AI in Advertising: India’s Regulatory Gap vs Global Standards
OEM vs OTT: The Battle for CTV Inventory in the Indian Market
Creative Fatigue Detection Using AI — The Tool Every Performance Marketer Needs
How D2C Brands Are Using CTV as a Performance Channel, Not Just Awareness
How AI Is Being Used for Real-Time Campaign Optimisation in India
India’s Smart TV Penetration Milestone — What It Unlocks for Advertisers
The Rise of Attention Metrics: Beyond Viewability in Indian Digital Advertising
The Carbon Cost of AI in Advertising — and How the Industry Is Responding
How Header Bidding Is Evolving for Indian Publishers in 2026
The Shift from GRP to Attention Metrics in Connected TV Advertising
AI Content Moderation in Indian Advertising: Brand Safety in a Multilingual Market
Contextual Targeting’s Comeback — Why It’s More Relevant in India Than Anywhere Else
Why CTV Ad Measurement in India Is Still Broken — and Who’s Fixing It
The Identity Resolution Problem: How Indian AdTech Is Building Alternatives to Cookies
How AI Is Transforming Media Planning in Indian Agencies
How MFA (Made-For-Advertising) Sites Are Draining Indian Programmatic Budgets
The Synthetic Influencer Debate: Should Indian Brands Use AI Avatars?
Programmatic Buying on CTV: India’s Learning Curve vs Global Standards
AI-Powered Personalisation at Scale — What Indian Brands Are Getting Right (and Wrong)