Sakshi Malik

185 Articles Published | Follow:
Data Clean Rooms in Practice: Which Indian Brands Have Actually Deployed One (and What They Learned)
Synthetic Voice and Dubbing AI: How Regional-Language Ad Localisation Got Cheaper Overnight
Retail Media’s Second Wave: What Happens When Quick Commerce Ad Inventory Runs Out of Growth Room
Faster Payments, Clearer Contracts: Is Influencer Marketing Finally Getting “Institutionalised” in 2026
The 860-Startup Problem: Why India Has More AdTech Vendors Than Advertisers Can Vet
What Diwali 2026 Ad Spend Data Reveals About Where Brands Are Really Placing Their Bets
The Second-Screen Ad Dollar: Why Some CTV Budgets Are Quietly Flowing Back to Mobile
Agentic Campaigns, One Year Later: Are Indian Startups’ AI-Run Ad Platforms Actually Delivering ROI
India’s AdTech Funding Rebound: What a 138% Jump in H1 2026 Funding Signals After Last Year’s Slowdown
Creator Discoverability Gap: Why Tier-2/3 Creators Still Can’t Get Paid What They’re Worth
Why 2026 Is Being Called the “Custom AdTech Renaissance” — And Who Can Actually Afford It
Data Centers Now Half of AdTech’s Carbon Footprint — Is Anyone in India Measuring This?
SPO Fatigue: Why Agencies Are Questioning Supply Path Optimization’s Real ROI
Predictive Bidding vs Human Judgment: Are Media Planners Actually Losing Control in 2026?
The Festive 2025 Playbook Brands Are Repeating for Diwali 2026
Smart TV Shipments Cross 10 Million — Why Ad Inventory Is Outpacing Ad Demand
JioCinema vs Hotstar vs Prime Video: Who Holds the Ad Inventory Advantage in 2026
India’s AdTech Funding Winter — What a 76% YoY Drop Really Means for Startups vs Incumbents
Why Kannada, Marathi and Odia Creators Are Outgrowing Hindi and English Ones
Agentic Media Buying Is Real Now — Which Indian Startups Are Actually Letting AI Run Campaigns