Sakshi Malik

147 Articles Published | Follow:
The Carbon Cost of AI in Advertising — and How the Industry Is Responding
How Header Bidding Is Evolving for Indian Publishers in 2026
The Shift from GRP to Attention Metrics in Connected TV Advertising
AI Content Moderation in Indian Advertising: Brand Safety in a Multilingual Market
Contextual Targeting’s Comeback — Why It’s More Relevant in India Than Anywhere Else
Why CTV Ad Measurement in India Is Still Broken — and Who’s Fixing It
The Identity Resolution Problem: How Indian AdTech Is Building Alternatives to Cookies
How AI Is Transforming Media Planning in Indian Agencies
How MFA (Made-For-Advertising) Sites Are Draining Indian Programmatic Budgets
The Synthetic Influencer Debate: Should Indian Brands Use AI Avatars?
Programmatic Buying on CTV: India’s Learning Curve vs Global Standards
AI-Powered Personalisation at Scale — What Indian Brands Are Getting Right (and Wrong)
The Rise of Regional Language CTV Content — Opportunity for Advertisers
The Anatomy of Tanishq’s Akshaya Tritiya Campaign — Emotion, Reach & ROI
CTV vs Mobile: Where Should Indian Brands Actually Invest in 2026?
The End of Third-Party Cookies in India — Are Marketers Actually Ready?
The carbon footprint of digital advertising — and how AI is being used to reduce it
From follower to customer — how social commerce is closing the loop in India
Attribution is broken — here’s what Indian marketers are doing about it
How retail media is eating into Google and Meta’s share of brand budgets