Sakshi Malik

163 Articles Published | Follow:
Measurable Influence: Why CLTV and Brand Lift Are Replacing Follower Count as the Influencer Marketing Currency
Computer Vision Meets DOOH: How Startups Are Making Billboards Measurable Like Digital
The Hidden Fee Problem: What Percentage of Your Programmatic Budget Actually Reaches Inventory?
Whitelisting Explained: Why Brands Are Paying to Run Ads Through Creator Accounts
OEM Advertising 101: How Ads Are Reaching Indians Before They Even Open an App
The AI Personalisation Ceiling: How Far Can Hyper-Targeting Go Before It Creeps Out Indian Consumers?
The Smart TV Shipment Boom: What 10 Million+ Annual Units Means for CTV Ad Inventory
When the Brief Writes Itself: Inside India’s First Fully AI-Native Advertising Operating Systems
The Custom AdTech Renaissance: Why Indian Brands Are Building Their Own Stacks Instead of Renting — 2026 is being called the year of the “Custom AdTech Renaissance”
Guardrails on Generative AI in Advertising: India’s Regulatory Gap vs Global Standards
OEM vs OTT: The Battle for CTV Inventory in the Indian Market
Creative Fatigue Detection Using AI — The Tool Every Performance Marketer Needs
How D2C Brands Are Using CTV as a Performance Channel, Not Just Awareness
How AI Is Being Used for Real-Time Campaign Optimisation in India
India’s Smart TV Penetration Milestone — What It Unlocks for Advertisers
The Rise of Attention Metrics: Beyond Viewability in Indian Digital Advertising
The Carbon Cost of AI in Advertising — and How the Industry Is Responding
How Header Bidding Is Evolving for Indian Publishers in 2026
The Shift from GRP to Attention Metrics in Connected TV Advertising
AI Content Moderation in Indian Advertising: Brand Safety in a Multilingual Market