Sakshi Malik

173 Articles Published | Follow:
SPO Fatigue: Why Agencies Are Questioning Supply Path Optimization’s Real ROI
Predictive Bidding vs Human Judgment: Are Media Planners Actually Losing Control in 2026?
The Festive 2025 Playbook Brands Are Repeating for Diwali 2026
Smart TV Shipments Cross 10 Million — Why Ad Inventory Is Outpacing Ad Demand
JioCinema vs Hotstar vs Prime Video: Who Holds the Ad Inventory Advantage in 2026
India’s AdTech Funding Winter — What a 76% YoY Drop Really Means for Startups vs Incumbents
Why Kannada, Marathi and Odia Creators Are Outgrowing Hindi and English Ones
Agentic Media Buying Is Real Now — Which Indian Startups Are Actually Letting AI Run Campaigns
The 821-Platform Problem: Why India Has More AdTech Vendors Than It Can Actually Use
Retail Media Hits ₹6,000 Crore: Is Quick Commerce Advertising Already Peaking or Just Getting Started?
Measurable Influence: Why CLTV and Brand Lift Are Replacing Follower Count as the Influencer Marketing Currency
Computer Vision Meets DOOH: How Startups Are Making Billboards Measurable Like Digital
The Hidden Fee Problem: What Percentage of Your Programmatic Budget Actually Reaches Inventory?
Whitelisting Explained: Why Brands Are Paying to Run Ads Through Creator Accounts
OEM Advertising 101: How Ads Are Reaching Indians Before They Even Open an App
The AI Personalisation Ceiling: How Far Can Hyper-Targeting Go Before It Creeps Out Indian Consumers?
The Smart TV Shipment Boom: What 10 Million+ Annual Units Means for CTV Ad Inventory
When the Brief Writes Itself: Inside India’s First Fully AI-Native Advertising Operating Systems
The Custom AdTech Renaissance: Why Indian Brands Are Building Their Own Stacks Instead of Renting — 2026 is being called the year of the “Custom AdTech Renaissance”
Guardrails on Generative AI in Advertising: India’s Regulatory Gap vs Global Standards