Sakshi Malik

207 Articles Published | Follow:
Dynamic Floor Pricing: Are Indian publishers leaving yield on the table?
AI in the Pitch Room: How agencies automate RFPs and credentials decks
Conversion APIs and Server-Side Tagging: The quiet rebuild of measurement plumbing
When AI Gets the Claim Wrong: ASCI, misleading copy and who is accountable
Wedding Season Playbook: How jewellery, apparel and travel brands plan the winter rush
The Cost Curve of Generative Video: When an AI video ad beats a production shoot
After the Final Whistle: What brands learned advertising around the FIFA World Cup 2026
Linear TV Advertising in India: The Broadcaster Pivot
Live Events Beyond Cricket — Can Award Shows and Reality TV Sustain CTV’s Premium Ad Rates
Sell-Side Consolidation: What Happens When Three SSPs Control Half of India’s Inventory
The Data-Labelling Bottleneck — Why India’s AI Ad Tools Still Depend on Human Annotators
Why In-App Bidding Is Quietly Overtaking Web Programmatic in India
CTV Frequency Capping — Why Over-Exposure Is Becoming the Format’s Silent Killer
Voice AI and Conversational Ads — What Happens When Assistants Start Recommending Products Mid-Chat
Non-Metro CTV: How Broadband Expansion Is Quietly Building a Bharat Streaming Audience
AI-Generated Out-of-Home — How Dynamic Creative Is Reaching Billboards, Not Just Banners
Post-Cookie, Post-DPDP: How Indian Publishers Are Actually Building First-Party Data Moats
Creator-as-Founder: Inside the Wave of Creators Launching Their Own D2C Lines
How One BFSI Brand Used AI-Personalised Creative to Cut CAC by Half
AI Ad Fraud Detection — Can Machine Learning Catch What Human Audits Miss