Sakshi Malik

198 Articles Published | Follow:
Sell-Side Consolidation: What Happens When Three SSPs Control Half of India’s Inventory
The Data-Labelling Bottleneck — Why India’s AI Ad Tools Still Depend on Human Annotators
Why In-App Bidding Is Quietly Overtaking Web Programmatic in India
CTV Frequency Capping — Why Over-Exposure Is Becoming the Format’s Silent Killer
Voice AI and Conversational Ads — What Happens When Assistants Start Recommending Products Mid-Chat
Non-Metro CTV: How Broadband Expansion Is Quietly Building a Bharat Streaming Audience
AI-Generated Out-of-Home — How Dynamic Creative Is Reaching Billboards, Not Just Banners
Post-Cookie, Post-DPDP: How Indian Publishers Are Actually Building First-Party Data Moats
Creator-as-Founder: Inside the Wave of Creators Launching Their Own D2C Lines
How One BFSI Brand Used AI-Personalised Creative to Cut CAC by Half
AI Ad Fraud Detection — Can Machine Learning Catch What Human Audits Miss
Walled Gardens Are Closing Ranks — What Google, Meta and Amazon’s AI Ad Stacks Mean for Independent DSPs
Consent Fatigue: How Indian Publishers Are Redesigning CMPs a Year Into DPDP Enforcement
Data Clean Rooms in Practice: Which Indian Brands Have Actually Deployed One (and What They Learned)
Synthetic Voice and Dubbing AI: How Regional-Language Ad Localisation Got Cheaper Overnight
Retail Media’s Second Wave: What Happens When Quick Commerce Ad Inventory Runs Out of Growth Room
Faster Payments, Clearer Contracts: Is Influencer Marketing Finally Getting “Institutionalised” in 2026
The 860-Startup Problem: Why India Has More AdTech Vendors Than Advertisers Can Vet
What Diwali 2026 Ad Spend Data Reveals About Where Brands Are Really Placing Their Bets
The Second-Screen Ad Dollar: Why Some CTV Budgets Are Quietly Flowing Back to Mobile